This is a remote position.
We are seeking a skilled and motivated Cold Email Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing and executing targeted cold email campaigns to generate leads drive engagement and ultimately increase sales.
Responsibilities:
- Develop and implement cold email marketing strategies to reach and engage prospective clients and decisionmakers.
- Research and identify target audience segments industries and verticals for cold email outreach.
- Build and manage email lists using CRM systems and email marketing automation platforms.
- Write compelling and personalized cold email copy that resonates with target prospects and encourages action.
- Create and test email subject lines messaging and calltoaction (CTA) buttons to optimize open rates and response rates.
- Monitor and analyze email campaign performance metrics including open rates clickthrough rates (CTR) and conversion rates and make datadriven decisions to improve campaign effectiveness.
- Follow up with leads and prospects through multiple touchpoints to nurture relationships and move them through the sales funnel.
- Collaborate with sales and marketing teams to align cold email campaigns with overall business goals and objectives.
- Stay informed about industry trends best practices and regulations related to cold email marketing and ensure compliance with relevant laws (e.g. CANSPAM Act).
Requirements
- Bachelors degree in Marketing Communications Business or related field.
- Proven work experience in cold email marketing with a strong portfolio showcasing successful cold email campaigns and lead generation results.
- Proficiency in email marketing automation platforms (e.g. Mailchimp HubSpot Outreach) and CRM systems (e.g. Salesforce).
- Excellent written communication skills with the ability to craft personalized and persuasive email copy.
- Strong analytical skills and experience with email marketing analytics and reporting tools.
- Resultsdriven mindset with a focus on achieving measurable outcomes and ROI.
- Ability to work independently and as part of a collaborative team environment.
- Strong organizational and time management skills with the ability to prioritize tasks and meet deadlines.
If you are a proactive and resultsoriented marketer with a passion for cold email outreach and lead generation we want to hear from you! Please submit your resume and cover letter detailing your relevant experience and why you are the ideal candidate for this position.
Benefits
- Opportunity to be a part of a dynamic growthfocused tech startup.
- Great learning opportunities to develop new skills and understanding of cuttingedge software tools and processes.
- Opportunity to work closely with serial tech entrepreneurs from Silicon Valley.
- Funloving environment caring teammates and inclusive culture of the company.
Cold Email Marketing, Communication Skills, Lead Generation, CRM, Analytical Skills, Results-driven mindset, Team Player, Time Management