Paid Media Specialist Passenger Cars

The Paid Media Specialist main responsibilities are the coordination and optimization of the paid marketing campaigns in Spain in collaboration with the local/European agency.

The position has the responsibility to ensure awareness traffic and lead generation through different channels depending on the campaigns needs working closely with the Marketing and PR team in order to develop the paid media strategy aligned with the companys overall business objectives. Expertise managing Google Ads DV360 Meta Ads programmatic tools and SEM. Extensive knowledge of the main stakeholders of ATL in Spain especially television OOH and Radio. An analytical proactive and team player profile is sought.

The Paid Media Specialist reports directly to the Marketing and PR Manager in Spain.

Responsibilities:

• Optimize online paid media campaigns in accordance with the companys marketing strategies.
• Be in direct contact and negotiate with the main stakeholders of the ATL media in Spain with a deep knowledge of prices locations and timings to achieve the most efficient impact.
• Analyze and optimize campaign performance data to improve results.
• Cooperation with other company departments to coordinate paid media campaigns with the company strategy.

Required skills qualifications and experience:

• Bachelors degree in marketing advertising or a related field.
• 5 years of experience in planning and executing paid media campaigns.
• Experience executing largebudget television and outdoor campaigns.
• Extensive knowledge of Google Ads SEM Meta Ads and LinkedIn Ads.
• Extensive knowledge of different programmatic DSPs such as Google DV360.
• Spanish native language level and proficiency level of English.
• Highly motivated and result driven.
• Advanced knowledge of Excel/Google Sheets.

We offer:

• Performance and experience based competitive remuneration.
• Department & company wide teambuilding events.
• An exciting opportunity to be part of European transition to Zero Emissions transportation and decarbonization of the economy.

Our Purpose is to build a zeroemission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team

About BYD Group

Established in February 1995 BYD Group is a leading multisector hightech company focused on the innovation and development in automobile rail transit renewable energy and electronics.

Committed to fulfilling a better life through technological innovations BYD Group leverages a powerful network of over 40 subsidiaries and 700000 employees worldwide in over 400 cities of 79 countries actively drive the implementation of comprehensive zeroemission and emission reduction solutions. In 2023 BYD Auto sold 3.02 million NEV (BEVPHEV) globally maintaining its position as the world leader in NEV sales. In January 2024 BYD became the Official Partner of UEFAEURO 2024providing green mobility services for the championship.

BYD shoulders the responsibilities and duties of the era firmly embraces the tides of automobile electrification and intelligenceand establishes itself as the leader of new energy vehicles in China and the world as to pave a road of green innovation and development.