Evergreen Role Commercial Director e-Commerce Industry

About Client

Our client is among Kenyas top online shopping platforms that connect buyers and sellers for a hasslefree experience.

For sellers they provide a simple and affordable way to start selling online. For buyers they offer discounts and deals on a wide variety of products including phones and accessories home and kitchen appliances and lots more.

Our client is looking for a Commercial Director to drive the growth of the platform across both vendor and customer verticals. The ideal candidate will bring a wealth of experience in managing facets of online operations business planning and marketing strategies to drive growth.

Key Responsibilities

Growth: Oversee and drive platform sales creating an online marketing strategy including budget digital marketing KPIs growth trajectory etc.

Strategy: Research industry trends seeking opportunities to bridge gaps in business objectives and push the business forward to exceed financial targets.

Operations: Lead development of internal processes for content management product development and continuous improvement.

Brand Marketing: Identifying the company s target demographic and unique brand identity as well as generating and implementing new sales and marketing initiatives to increase eCommerce sales and profitability.

Team Management: Mentor and lead a team to deliver on key business KPIs/ metrics across social media email marketing and products.

Requirements

Key Qualifications

8 years track record of experience in the digital retailing market focusing on both businesstobusiness (B2B) and businesstoconsumer (B2C).

Indepth experience driving ecommerce platform growth from both product (vendor) and customer (buyer) aspects with a focus on fostering value.

Proven success in developing executing and maintaining sophisticated digital commerce brand strategies and successful delivery of business value.

Strong people leader with experience managing and mentoring a team and a track record of helping more junior team members develop and excel.

Solid business acumen with the ability to identify prioritize and articulate the highestimpact initiatives.

Understanding of digital optimizing strategies across SEO CRO PPC ROI analytics digital marketing and email marketing.

Strong presentation oral and written communication skills are required.