Creative Director

This is a remote position.

About the Role:

The Creative Director is a key contributor within our organization reporting directly to the CEO. This role actively contributes to shaping the visual identity and creative direction of our products with a focus on Amazon.

Additionally the Creative Director provides valuable design support to the Product Development Department influencing the branding and visual aspects of products prior to manufacturing.

Core Tasks:

• Develop and implement creative strategies that are integrated with marketing and sales objectives with a strong focus on CRO
  

• Oversee the production of content that encompasses graphics videos and other multimedia elements ensuring all content supports marketing campaigns and initiatives
  

• Copywriting: Execute and / or oversee all copywriting and creative direction
  

• Brand Consistency: Ensure consistency in brand messaging and visual elements across all channels and product listings to strengthen brand recognition
  

• Market Research: Stay updated on industry trends competitor activities and Amazon algorithms to optimize content for search discoverability and conversion
  

• Collaboration: Work closely with crossfunctional teams including Product Development Brand Management Launches and other relevant departments to align creative strategies with overall business goals
  

• Oversee and manage all print and digital assets
  

• A/B Testing/Polls: Conduct A/B testing/polls on various creatives to optimize content performance and conversion rates.
  

• Compliance: Stay informed about and adhere to Amazons policies and guidelines for product listings and creative content.
  

• LMA: Lead manage and hold accountable designers and freelancers
  

• Improved Conversion Rates: Develop and implement strategies that lead to a measurable increase in clickthrough rates and improved conversion rates on Amazon product listings
  

• Enhanced Brand Presence: Elevate the brand image on Amazon through consistent and visually appealing product representations fostering increased brand recognition among online shoppers
  

• Successful Product Branding: Contribute to the successful branding and visual representation of products in collaboration with the Product Development team ensuring that the brand maintains a distinctive and memorable identity
  

• Leadership in Creative Direction: Take a leadership role in steering the creative direction for the brand on Amazon setting industry standards for compelling and innovative product presentations
  

• Project Management: Ensuring all projects are properly planned and deadlines are strictly adhered to
  

Requirements