Analyst

Job Summary:

Role and Responsibilities

• Utilize Google Analytics GTM and other analytics platforms to track analyze and report on website traffic user behavior and marketing campaign performance.
• Leverage email platforms such as Intercom or Customer.io to develop targeted and personalized email marketing campaigns.
• Work with audience/user data sets to identify trends insights and opportunities for marketing optimization.
• Collaborate with the marketing team to develop and implement datadriven marketing strategies.
• Apply expertise in digital media and/or SaaS to optimize marketing efforts across various channels.
• Utilize HubSpot and Salesforce to manage and track marketing campaigns leads and customer interactions.
• Utilize strong Excel skills to analyze and manipulate large data sets effectively.
• Be comfortable working with numbers and translating data into actionable insights for marketing initiatives.

Required Skills:

• Google Analytics certification preferred.
• Manage Google Tag Manager (GTM) setups for various websites and platforms.
• Email platforms (intercom or customer.io preferred)
• Experience working with audience/user data sets for marketing purposes.
• Experience in digital media and/or SaaS.
• Proficiency in HubSpot and Salesforce.
• Strong Excel skills including pivot tables vlookup and data visualization techniques.
• Comfortable working with numbers and analyzing complex data sets.

Good to have:

• Experience with Google Data Studio
• Coding experience
• WordPress experience
• Experience in website UI/UX design/optimization

Experience and Education:

• Bachelors degree in marketing Business Statistics or a related field.
• Proficient in word and excel; and
• Credible and resourceful.