Reputation Manager

The Offer • Opportunity within a company with a solid track record of performance • Work alongside & learn from best in class talent • Leadership Role Ideal Candidate You will be responsible for : • Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term. • Translating brand strategy into brand plan and go-to-market strategy. • Planning and execution of communications and media actions across offline, online and social media. • Participating in product development, pricing and supporting new product launches. • Guiding the Advertising & Promotion budget. • Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities. • Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey. • Reviewing and optimising the design and content of all online assets including the company website and social media pages. • Planning and control of the digital marketing budget and spend by allocating budgets to different channels. • Using A/B testing to optimise digital marketing performance. • Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio. • Planning and executing viral marketing campaigns across a range of social media platforms. • Driving business growth by developing innovative ideas and campaigns. • Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.