Marketing Director
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Job Description
- Develop marketing strategy and brand strategy for retail, distribution, e-commerce and CRM across all products and consumer segments.
- Set and administer an annual commercial budget.
- Guide the day-to-day activities and empower the marketing, Retail and Distribution teams and management across all the organization's products portfolio & Segments.
- Continuously review market changes, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.
- Manage and refine the company’s social media presence.
- Identify & assess new business opportunities.
- Identify market research requirements and commission research studies.
- Overseeing and managing relationships with digital, branding, PR and communication agencies, suppliers, and service providers
- Adds “Marketing depth” to the commercial leadership Team and provides strategic insight across the board.
- Key contributor to the annual strategic & operational business planning process.
- lead and develop the Brand and Marketing Communications strategy.
- Maximize brands awareness amongst current and potential customers channels.
- Respond quickly, proactively, and creatively to competitive business market forces
- Discover, share, and disseminate relevant aspects of consumer behavior and experiences.
- Support the incorporation of the consumer perspective into product development.
- Lead the improvement of stores profitability by understanding the value of each customer segments and implementing marketing strategies, retention campaigns, and engagement programs that maximize their value.
- Beat competition in customer satisfaction: Net Promoter Score
- Ensures SMART goals are established for the commercial teams and conduct regular performance reviews and coaching for team members to ensure achievement of goals and sustainable performance.
- Establish and support medium- and long-term development plans for all team members and prepares the team’s and his own succession by developing line managers capability and accountability.
Employment Type
Full Time
Company Industry
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
