Content Marketing Lead

About the Company

A onestop hub from digital marketing to software development game development telesales and customer service our client accommodate to their clients from various industries such as gaming eCommerce F&B and more. Our client take pride in their ability to comprehend their clients business models and direction and subsequently to develop tailored digital solutions.

Overview:

Our client is seeking a talented and experienced Content Marketing Lead to join our dynamic marketing team. As the Content Marketing Lead you will be responsible for developing and executing content strategies that drive brand awareness engage our target audience and generate leads. You will play a crucial role in shaping our brand voice and ensuring consistency across all content channels. The ideal candidate is a creative thinker an excellent storyteller and possesses a deep understanding of content marketing best practices. This is an exciting opportunity to make a significant impact on our brands growth and success.

Job Responsibilities:

• Develop and execute a comprehensive content marketing strategy aligned with the companys goals and target audience.
• Create highquality engaging and compelling content across various channels including blog posts articles social media videos infographics case studies whitepapers and more.
• Manage the content calendar ensuring timely delivery of content that meets established deadlines and aligns with marketing campaigns.
• Conduct thorough research on industry trends target audience preferences and competitors content strategies to identify opportunities for differentiation and innovation.
• Collaborate with crossfunctional teams including marketing design and product to ensure content aligns with brand guidelines and supports overall marketing initiatives.
• Optimize content for SEO incorporating relevant keywords and best practices to improve organic search rankings and website traffic.
• Monitor and analyse content performance metrics using tools like Google Analytics to gain insights and make datadriven recommendations for improvement.
• Stay up to date with industry trends emerging technologies and content marketing best practices to continuously enhance the effectiveness of our content strategies.
• Manage and mentor a team of content creators providing guidance feedback and support to ensure the teams growth and success.
• Collaborate with external partners as needed to augment content creation capabilities.

Job Requirements:

• Bachelors degree in marketing Communications Journalism or a related field.
• Proven experience in content marketing with a strong portfolio demonstrating successful content campaigns across various channels.
• Excellent writing and editing skills with a keen eye for detail and the ability to adapt writing style to target different audiences.
• Indepth knowledge of content marketing best practices including SEO content distribution and measurement.
• Familiarity with content management systems (CMS) marketing automation tools and analytics platforms.
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
• Exceptional creativity and problemsolving skills with the ability to think strategically and innovatively.
• Excellent interpersonal and communication skills with the ability to collaborate effectively with crossfunctional teams and senior stakeholders.
• Strong leadership abilities with experience managing and mentoring a team.
• Passion for staying uptodate with industry trends and emerging technologies in content marketing.

Consultant in charge

Ken Ng

Remote Work :

No