Digital Marketing with Google Ads

Overview:

Key Responsibilities:

• Plan execute and optimize Google Ads campaigns to meet set objectives and KPIs.
• Conduct keyword research ad copy creation and performance analysis to maximize campaign effectiveness.
• Utilize Google Analytics and other tools to track measure and report on campaign performance and make datadriven decisions.
• Implement SEO strategies to improve organic search rankings and drive website traffic.
• Create and manage engaging digital content across various platforms to attract and retain customers.
• Collaborate with crossfunctional teams to align digital marketing efforts with overall business goals.
• Stay updated with industry trends and best practices in digital marketing and Google Ads.
• Optimize landing pages and website user experience for improved conversion rates.
• Monitor and manage online reputation and brand presence through digital channels.
• Implement A/B testing and other tactics to continuously improve campaign performance.
• Manage budgets allocate funds effectively and ensure a positive ROI from digital marketing efforts.

Required Qualifications:

• Bachelor s degree in Marketing Communications or a related field.
• Proven experience in developing and managing Google Ads campaigns.
• Demonstrable understanding of SEO SEM and digital marketing best practices.
• Proficiency in Google Analytics and other digital marketing tools and platforms.
• Strong analytical skills with the ability to interpret complex data and make informed decisions.
• Excellent communication and collaboration abilities to work effectively with internal and external stakeholders.
• Indepth knowledge of online advertising principles and platforms.
• Ability to multitask prioritize and manage time efficiently in a fastpaced environment.
• Certifications in Google Ads and other relevant digital marketing certifications.
• Experience in managing social media and email marketing campaigns is a plus.

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