Paid Media Specialist

The Social Media Specialist supports the agency by exhibiting the core values;

Dedication Responsibility Integrity Vision and Excellence. This role will execute and manage the

daytoday responsibilities of paid social media for multiple agency clients across many platforms.

The Social Media Specialist will act against effective strategies and will provide necessary analysis

& insights for continuous content optimizations.

Campaign Strategy and Planning

Support the development of paid social media strategies aligned with overall

marketing objectives for assigned brands and / or campaigns

Collaborate with crossfunctional teams to integrate paid social campaigns into

broader client initiatives

Consistently and proactively identify opportunities for campaign optimization that

stand out from the competition.

Execution & Optimization

Manage endtoend execution of paid social media campaigns across platforms such

as Facebook Instagram Pinterest LinkedIn etc.

Optimize campaigns based on performance metrics adjusting targeting creative

elements and budgets as needed.

Understanding of campaign tracking parameters as it relates to the success of traffic

and conversion campaigns.

Analytics & Reporting

Utilize analytics tools to track analyze and report on key performance metrics.

Generate regular insights on campaign performance providing actionable

recommendations.

Requirements

Passion for paid social media

Knowledge of social media platforms and their capabilities.

Excellent communication and collaboration skills.

Knowledge across all major paid social media tools & platforms

Knowledge of media fundamentals including media math & audience development

Create flowcharts budget sheets and PowerPoint presentations

Establish a collaborative working relationship with the media & account teams

Perform monthly or asneeded reporting

Bachelors Degree in advertising/marketing or related field

Minimum of 13 years of mediabuying experience at an advertising agency

Detailoriented individual with excellent written and verbal skills

Thrives on working with others as a team but can also work autonomously

Ability to manage multiple projects simultaneously adapting easily to change

Clientfacing experience and presentation skills a plus

Benefits