Head of Consumer Communications
Posted on :
19-12-2024
Employer Active
1 Vacancy
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Job Description
The successful candidate should have leadership experience and have demonstrated expertise in media relations, social media and influencer relations, as well as an entrepreneurial and goal-oriented approach.- Balancing both the strategic and the tactical, they should enjoy working in a fast-paced, start-up culture, and, when the job requires,
- roll up their sleeves and get the job done independently with the same obsessive attention to quality and detail
- . They should be proficient in providing counsel to senior leaders, helping them make informed business decisions.
Key job responsibilities
- Oversee and manage Stores communications, including all strategic communications plans for core retail areas covering retail strategy, consumer campaigns, news generation and product placement
- Develop industry leading integrated Consumer campaigns around our biggest and most meaningful key retail moments (notably Prime Day and Black Friday)
- Support strategic launches
- Drive communications strategies to support our membership program Amazon Prime
- Successfully manage complex, fast-moving and unexpected communications challenges and manage issues/media inquiries related to the Retail business in Amazon Brazil
- Write strategic plans, messaging and press releases; pitch and secure top-tier media, including print, broadcast and online outlets
- Act as a business partner to Amazon retail category leadership teams across key areas
- Deliver strategic communications counsel to internal executives on both short and long-term challenges and opportunities
- Build excellent relationships with key media outlets
- Effectively represent Amazon as spokesperson
- Collaborate with internal stakeholder teams globally
- Manage external PR and content development agencies
Basic Qualifications
- 15+ years experience developing/implementing and evaluating brand communications strategies
- Excellent Written and spoken English and Portuguese language skills
- Knowledge and understanding of Brazilian business cultures
- Extensive experience managing cross channel campaigns with strong media contacts and social elements in consumer areas
- Experience with digital and social media as well as influencer marketing/communication Issues management experience including development of messaging and Q&A documents
- Strong understanding of measuring the impacts and benefits of communications programs
- Experience in managing agencies and budgets
- University degree
- Preferred Qualifications
- Consumer communications expert – with a demonstrated insight for what works for a brand and a strong contact book
- Strategic and creative – ensures that communications activity delivers against business objectives and articulates key messages while being inspiring and thinking big
- Tactically aware – knowledgeable about what’s going on in the media, social media and on the site and combine those areas for maximum communications benefit
- Proactive in the extreme – enjoys taking responsibility and making things happen
- Organized – able to juggle multiple projects simultaneously while managing essential admin work
- Acts as a leader – able to inspire agencies to deliver and demonstrate responsibility for communications to senior managers
- Adaptable – able to work in a corporate environment
- Collaborative team player with a willingness to work hard and roll up sleeves to get work done, even if outside the job’s scope.
- Moves fast – strong bias for action but maintains exceptionally high standards on the work and the results
- Experience gained within high-profile, customer facing organizations and consumer brands, particularly within the retail/e-commerce industries.
- Upholds high standards for work and results
Employment Type
Full Time
Company Industry
Department / Functional Area
Key Skills
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