Product Marketing Intern Passenger Car

About BYD

Our Purpose is to build a zeroemission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading hightech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 300000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zeroemission ecosystem.

BYD Europe BV located in Schiedam Netherlands is the marketing and sales HQ of BYD Co. Ltd based in Shenzhen China. BYD Europe BV offers a full line of BYD electric vehicles including allelectric cars allelectric buses and allelectric forklift trucks.

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd a Chinabased company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles including allelectric cars buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

About the internship

The Product Marketing Intern (Passenger Car) will be attached to Product Department she/he will support to carry out product marketing plans for BYD FRANCEs new energy vehicle products including conducting market analysis benchmark analysis defining target audiences messaging positioning and gotomarket strategies.

As a member of the French Product Team the Product Marketing Intern will report directly to the Product Localization Owner (Passenger Car).

Key Responsibilities

• Conduct market analysis: Conduct market research and analysis to understand the competitive landscape market capacity volumepricing correlation and incentive policies of the French & European passenger car markets. Identify trends challenges and opportunities that may impact BYD Europes product marketing strategies.
• Collect and analyze customer insights: Collect customer feedback through surveys focus groups and other research methods. Analyze the data to gain a deep understanding of customer needs behaviors and attitudes toward BYD Europes products. Use this information to provide structured product feedback and insights to the product research team.
• Collaborate across multinational/functions: Work closely and effectively with other departments such as product management PR & marketing network development and sales teams to build a cohesive and comprehensive product marketing strategy. Collaborate with multinational teams to ensure consistency and alignment across all touchpoints.
• Support local product campaigns such as testdrive events and customer clinics to refine our product proposition and raise awareness of our products among potential customers.
• Keep up to date with industry trends: Stay up to date with industry trends competitor activity and regulatory changes. Use this information to inform product marketing strategies and make datadriven decisions that drive business success.
• Assist all French Product Team in other product localization work if needed.

Your Profile

• Graduate student (at least BAC4) in marketing business management or related field.
• Excellent oral / written communication skill in both French and English is mandatory. Chinese or other European languages will be a plus.
• Basic knowledge about NEV technical path performance parameters design and their perceptual impacts on the UX.
• Strong data collection and analytical skills a spirit of analysis and synthesis with the ability to extract and present critical insights.
• Effective communication skills and the ability to work collaboratively across all technical teams and disciplines.
• Passion for NEVs and sustainability.
• Ability to prioritize multitask and work in a fastpaced environment.
• Valid driving license B or equivalent driving license for passenger cars.

Our Purpose is to build a zeroemission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team