Are you a seasoned marketer with a passion for driving growth in the B2C space Our client is seeking a dynamic individual as its DirectorGrowth to lead their Performance Marketing SEO partnerships and Brand Marketing initiatives.
This is a hard targetoriented role with a strong focus on delivering a certain number of Qualified Leads every month through organic and paid marketing efforts.
Our client is on a mission to revolutionize hair health solutions. Backed by cuttingedge technology and a commitment to excellence were dedicated to helping our customers achieve their hair health goals.
About the Role:
- Ideal Candidate: Were looking for someone with a proven track record in driving growth particularly in B2C environments. You should have a deep understanding of RoAS/ROI across various marketing channels.
- Location: This is an officebased role located in Delhi NCR. As were in the early stages of our journey expect a fastpaced environment with a 6day workweek.
- Compensation: This position offers a competitive compensation package with a heavy emphasis on ESOPs. Ideal compensation will be INR 2535 lakhs fixed substantial ESOPs.The ideal candidate will have a current fixed salary between 2040 lakhs per annum.
Key Responsibilities:
- Develop and execute comprehensive growth strategies to drive customer acquisition and retention.
- Lead and optimize performance marketing campaigns across various channels including SEM paid social display and affiliate marketing.
- Implement SEO strategies to improve organic search rankings and drive relevant traffic to our website.
- Cultivate relationships with influencers and partners to amplify brand awareness and reach new audiences.
- Oversee brand marketing initiatives including content creation storytelling and brand messaging.
- Define key performance metrics and KPIs to measure the effectiveness of marketing campaigns.
- Analyze data and insights to identify opportunities for optimization and growth.
- Manage budgets effectively allocating resources to maximize ROI and achieve targets.
seo,budget management,affiliate marketing,display marketing,partnerships,influencer marketing,sem,brand marketing,roas/roi,paid social,b2c,performance marketing,kpis analysis,campaigns