Digital Marketing Executives

Overview:

Key Responsibilities:

• Plan and execute digital marketing campaigns including SEO/SEM email social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Create and manage the publication of compelling and engaging digital content.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical abilities to evaluate and improve endtoend customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Required Qualifications:

• Bachelors degree in Marketing or relevant field.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and datadriven thinking.
• Uptodate with the latest trends and best practices in online marketing and measurement.
• Strong written and verbal communication skills.

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