Search Engine Optimization SEO

Position & JD

Position: SEO Specialist

Level: Mid

Location: Onsite (Karachi)

Notice Period: 2 Months

Reporting Line: General Manager Product

Gender: Male or Female

About Krank

Krank is an investment backed B2B SaaS platform innovating in the global heavy equipment market. Krank is working with leading global brands such as Liebherr to transform the way they buy and sell heavy equipment online meaning customers can sell faster improve revenues and scale their businesses.

Krank enables customers to manage their distribution process directly via its unique marketplace and networking technology whilst allowing its clients to keep control of their data and processes. Krank leverages network effects so customers can reach more highintent buyers improve conversion speeds reduce conversion costs and improve sales revenues.

Position Overview

Due to Kranks growth we are seeking a passionate dynamic and experienced SEO Specialist based in our Karachi office. We are looking for an SEO/ SEM expert to manage search engine optimization and related marketing activities for Krank and its clients environments.

The role will be responsible for managing all SEO activities such as content strategy link building and keyword strategy to increase rankings on all major search networks and therefore boost organic traffic. This is a great opportunity to bring your proactive ideas build out the SEO function from the ground up at an innovative business.

Key Responsibilities

Execute tests collect and analyze data and results identify trends and insights in order to achieve maximum ROI in paid search campaigns

Perform ongoing keyword discovery expansion and optimization

Research and implement search engine optimization recommendations

Optimize copy and landing pages for search engine marketing

Report on current performance and make recommendations for optimization including but not limited to impressions clicks conversions organic versus paid traffic and channel performance. Track and report on these metrics biweekly.

Manage campaign expenses staying on budget estimating monthly costs and reconciling discrepancies.

Research and analyze competitor advertising links. Keep uptodate with SEO best practice and search trends

Develop and implement link building strategy with internal stakeholders

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content programming

Recommend changes to website architecture content linking and other factors to improve SEO positions for target keywords.

Key Skills / Experience and Qualification

Three years of experience in successfully developing and executing SEO campaigns

Indepth understanding of search engine algorithms

Experience in leading and managing SEO digital metrics and web traffic and analytics

Proven SEM experience managing PPC campaigns across major search engines

Solid understanding of performance marketing conversion and online customer acquisition

Indepth experience with website analytics tools (e.g Google Analytics NetInsight Omniture WebTrends)

Experience with bid management tools (e.g. Click Equations Marin Kenshoo Search Ignite)

Experience with A/B and multivariate experiments

Working knowledge of HTML CSS and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Uptodate with the latest trends and best practices in SEO and SEM

BS/MS degree in a quantitative testdriven field

Worked for a technology company (ideally marketplaces) has experience of auctions

Portfolio

If available please provide a link or attach a portfolio in the url section showcasing your work.