Job Designation: Digital Marketing Specialist
Location: Andheri West Mumbai
Experience: 1year in digital marketing
Key Responsibilities:
Social Media Strategy:
- Develop and execute social media marketing strategies that align with the organizations goals and objectives.
- Research and identify target audience demographics behaviors and preferences
Content Creation:
- Create engaging and relevant content for various social media platforms including text images videos and infographics.
- Maintain a content calendar to ensure consistent and timely posting
Social Media Management:
- Manage and maintain the organizations social media accounts (e.g. Facebook Twitter Instagram LinkedIn YouTube etc.).
- Monitor and respond to comments messages and mentions promptly.
- Engage with the online community and foster positive relationships.
Analytics and Reporting:
- Track key performance indicators (KPIs) such as engagement reach conversion rates and ROI.
- Use analytics tools to generate reports and provide insights for continuous improvement.
Requirements :
- Bachelors degree in Marketing Communications or a related field (preferred).
- Excellent consulting writing editing (photo/video/text) presentation and communication skills
- Ability to create engaging and shareable content.
- Understanding of different content formats (text images videos infographics).
- Basic graphic design skills using tools like Canva or Adobe Creative Suite.Creativity in designing visually appealing content.Indepth knowledge of various social media platforms (Facebook Instagram Twitter LinkedIn YouTube etc.).
- Ability to respond to audience comments messages and feedback.
- Ability to develop and implement social media strategies aligned with business goals.
- Stay updated on industry trends and changes in social media algorithms.
social media,digital marketing,creative content creation