Good knowledge of Salesforce Marketing Cloud Engagement components (Email Studio Mobile Connect Journey Builder Advertising Studio etc) and Marketing Cloud tools (Marketing Cloud Intelligence Marketing Cloud Personalization Data Cloud).
Designs endtoend marketing automation solutions that address complex business requirements.
Experienced in enablement of outofthebox and custom channels (development of Journey Builder custom activities) and development of complex omni channel campaigns.
Strong understanding of key integration patterns and best practices around them including native connectors FTP REST/SOAP API SSJS (including WSProxy).
Expertise in guiding clients on the adoption of best practices in marketing automation including customer journeys complex omni channel campaigns and datadriven decisionmaking.
Experience in customization of Salesforce Marketing Cloud (SFMC) solutions with REST API AmpScript and SQL development including email and Cloudpage template development
Buildout of initial engagement campaigns including email templates Cloud Pages Automation Studio Journey Builder development and Interaction Studio content insertions
Support Technical Architect in design and documentation development
Support data engineering and system integration work streams
Preparation of Demonstration orchestrating Proof of Concepts.
Acts as a subject matter expert(SME) for salesforce marketing cloud.
Proactive problem solving skills and ability to suggest trade off on solutions between OOTB and custom code
Skills and Experience:
Work experience 5 years.
Deep handson technical understanding of SFMCs data extension architecture and integration and automation capabilities
Handson development experience with AMP script HTML CSS and preferably JavaScript
Understanding of web / frontend development languages and principals
Ability to engage in technical discussions with clients
Excellent problemsolving skills in articulation of complex problems and solutions in a simple visual and impactful manner
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