This role would be majorly focused on lead generation activities and
looking after the paid advertisements.
Few key areas
1. Leads and MQLs
2. Channel Setup
3. CPL CTR CPC CPA ROI etc.
Metrics and Performance
Desired characteristics (attributes and skills)
Fluent Communication
Digital Marketing Expertise
Data Driven and Analysis
Strategic/ Out of the box thinker
Creative
SEM (Paid)
Email Marketing
Marketing technology proficiency Automation tools ((HubSpot Marketo) CRM (salesforce) Advertising platforms (Google Ads LinkedIn Bing Meta etc.)
Content knowledge
Problem Solving
Project Management
Team player
Open to learn and should be collaborative.
Demonstrate commitment and skills upscaling.
Team Management
Cross Functional collaboration
Reporting
Qualification required for the role
Educational bachelors degree Postgraduate is a plus good to have education to marketing or related fields.
Strong experience of Max.5 yrs.
Digital Marketing roles
Planning execution optimization
Experience in Demand Gen Lead Gen Performance Marketing
Experience in B2B Sector (B2C can be considered)
Global Experience is a must (US EU & APAC)