SrSEO Executive

Job description

Role & responsibilities

• Conduct keyword research to identify highvolume relevant keywords for our website and content.
  
• Implement onpage SEO strategies including meta tags headers URL structures and internal linking to improve website visibility and search engine rankings.
  
• Develop and implement offpage SEO strategies such as link building guest blogging and social media optimization to increase website authority and domain ranking.
  
• Monitor website performance using Google Analytics and other SEO tools to track organic traffic keyword rankings and user engagement metrics.
  
• Analyze SEO data and trends to identify areas for improvement and develop actionable insights to optimize website performance.
  
• Collaborate with content creators web developers and marketing teams to integrate SEO best practices into content creation and website development processes.
  
• Stay updated on industry trends algorithm updates and best practices in SEO to ensure our strategies remain effective and compliant with search engine guidelines.
  
• Conduct competitor analysis to benchmark our website performance against industry competitors and identify opportunities for improvement.
  
• Prepare and present regular reports on SEO performance key metrics and insights to management and stakeholders.
  

Preferred candidate profile

• Bachelors degree in Marketing Communications Computer Science or related field.
  
• Minimum of 5 years of proven experience in SEO preferably in a digital marketing agency or ecommerce environment.
  
• Indepth knowledge of search engine algorithms ranking factors and SEO best practices.
  
• Proficiency in SEO tools such as Google Analytics Google Search Console SEMrush Moz or similar SEO software.
  
• Strong analytical skills with the ability to analyze data draw insights and make datadriven decisions.
  
• Excellent communication and interpersonal skills with the ability to collaborate effectively with crossfunctional teams.
  
• Proven track record of implementing successful SEO strategies and driving measurable results in organic traffic and search engine rankings.
  
• Detailoriented with strong organizational skills and the ability to manage multiple projects and priorities simultaneously.
  
• Experience with content management systems (CMS) such as WordPress Magento or Shopify is a plus.
  
• Google Analytics certification or other relevant certifications in digital marketing and SEO are desirable.
  

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