Responsibilities :
- Perform handson modeling and complex analyses using Python SQL and/or R
- Build and enhance media mix models to connect the impact of marketing tactics and business shortterm and longterm outcomes
- Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations Marketing leadership and CMO
- Present media mix insights to different levels of senior clients
- Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems
- Partner with crossfunctional team to streamline data science solutions
- Integrate disparate data sources and leverage stateoftheart analytics best practices in order to deliver integrated actionable insights to partners and senior leadership around digital marketing optimization
Minimum Qualifications
- Masters degree in statistics economics operations research engineering or related field
- 6 years of industry experience in data science measurement marketing strategy & analytics
- Strong communication skills to tell a story that provides insight into the business
- Proficient coding skills (SQL/Python/R) and database knowledge
- Extensive experience with predictive modeling algorithms
- Strong project management skills including managing technical resources and multiple priorities & milestones.
- You have a passion for working in a fastpaced agile environment.
- A collaborative mindset and sense of curiosity
Required Skills : Data Analysis
Additional Skills : Big Data