B2B Product Marketing Manager - AI FMX
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Job Description
Company Description
Our belief is that eCommerce revenue is driven by qualitative relationships with shoppers. iAdvize is the only company to build genuine 1:1 relationships at scale in todays increasingly digital world.
Our unique conversational platform connects online shoppers to a smart mix of instore associates ondemand brand power users inhouse agents and AI chatbots through 1:1 messaging.
Making brands conversational is at the heart of our mission.
A leading player in Europe (over 2000 customers) iAdvize opened the US market 4 years ago after receiving $38M in funding. The US entity is in a hypergrowth stage fueled by multimillion dollar partnerships with major brands like Samsung.
Job Description
Whats the opportunity
Reporting to our VP Product Marketing you will drive gotomarket strategies for iAdvize B2B software offerings develop product portfolio global demonstrability and contribute to the strengthening of our value proposition & awareness on our EMEA and US markets. You will also play a strategic role in navigating the emerging landscape of generative AI and its impact on our positioning our messaging and our competitive landscape.
By embracing the strategic role of generative AI in the conversational sphere you will have the opportunity to shape our product strategy differentiate our offerings and lead our gotomarket execution in an evolving market.
In this highly crossfunctional role you will collaborate with a wide range of stakeholders from our European and US offices (Product Sales Marketing Sales Enablement Customer Success) to drive awareness & adoption of our products and contribute to clientfacing teams enablement.
Missions
- Increase our understanding of the market which includes knowing the target audience understanding their needs and wants having a clear pointofview of what will catch and keep their attention and sharing that understanding with product and sales colleagues.
- Increase sales enablement about iAdvize offering by producing customerfacing collaterals developing competitive awareness value & positioning justification and contributing to sales & CS enablement through impactful narratives & value proposition
- Define and execute product GotoMarket strategy for a range of iAdvize products aligning with crossfunctional teams (product marketing sales CS) to achieve smooth and impactful product launches
- Articulate positioning and define packaging/pricing for new products with our VP Product Marketing
- Coordinate product gotomarket actions before and after launch
- Help identify develop and evangelize customer stories working together with marketing and account teams
- Followup GTM performance to nurture strategy
- Manage and Improve Products demonstration portfolio
- Ensure our clientfacing teams get effective tools and content to demonstrate iAdvize platform products (demo environments demo scripts videos) by teaming up with Product team
- Create demonstration use cases / scripts for major products while ensuring perfect alignment with positioning and buyer personas
- Document and share these capacities with clientfacing teams
Develop the messaging positioning and value proposition of iAdvizes products by understanding customer needs and uncovering key differentiators with a huge focus on Generative AI
Qualifications
- 2 years of B2B SAAS product marketing experience You have proven experience translating software product capabilities into differentiating storytelling and business value ideally in customer experience space
- Strong understanding of the North American market dynamics customer behaviors and competitive landscape. Proven track record of successfully launching and marketing software products in the North American market.
- Strategic thinking with operational pragmatism You are able to understand and contribute to the evolution of business/product strategy while being pragmatic and passionate for operational challenges
- Robust analytical skills You are used to analyzing data / facts in order to turn it into sharable insights
- Excellent communication and presentation skills both written and spoken knowing how to transform complex insights into compelling & actionable stories
- Experience in building trusted and efficient relationships with Sales Marketing and Product management teams to impact gotomarket practices
- Solid project management skills knowing how to lead crossfunctional work streams
- Proficiency in both English and French is highly desired for this role with bilingualism or nativelevel English language skills being a requirement.
Additional Information
Who I will work with
In this role you will partner with:
- Yves LE GROUYER VP Product Marketing (ex: WPP Unilever Richemont)
- Florent GOSSELIN CPO (ex: DoYouBuzz Zlio)
- Hlne DRAOULEC CMO (ex: Zendesk Yext)
- Mike DE LA CRUZ CSO (ex: SAP HP Directly)
Other information:
- Work location: Boston area or East coast.
- US Employment Visa required. We do not accept F1 J1 M1. We can accept OPT with oneyear duration.
- Type of Contract: Permanent contract full time.
All your information will be kept confidential according to EEO guidelines.
Why joining iAdvize
Were all about great conversations theyre at the heart of what we do.
We believe in conversations that spark curiosity questions reflexion and action.
iAdvizes first conversation started in 2010 with the idea of how a chat solution could add a human touch to online customer service. Well that conversation never ended and now we are more than 200 employees working in France Germany and in the US
Today we are still conversing and the chat tools have turned into a conversational marketing platform.
Join the conversation is iAdvizes rallying cry. Its an invitation to connect with authenticity and sincerity.
We make brands conversational is our vision and we want our Employee Experience at iAdvize to be a vivid one: meaningful challenging full of rich & sincere conversations and most of all with this fun spirit that sparkles in our daytoday life here.
Our values:
- Committed for better
- Entrepreneur spirit
- Learning Organization
- Fun as a MustHave
Were committed to creating the kind of culture where you feel like you belong are happier today than yesterday and your contributions matter. At iAdvize our goal is to treat everyone like family and passionately genuinely care. (For more information view our Diversity & Inclusion statement).
For fulltime employees we offer flexible paid time off and paid parental leave medical plans dental and vision plans life insurance 401(k) savings plans Quarterly & Annual allhands meetings including a companywide trip to the HQ in Nantes France.
Employment Type
Full Time
