Responsibilities:
- Plan and execute a marketing strategy for the organization and for new and existing products or services
- Oversee the implementation of the marketing strategy
- Develop a brand strategy
- Set and administer an annual marketing budget
- Create and manage a calendar of events in our malls
- Guide the daytoday activities of the Marketing team and Social Media Manager
- Continually review changes to the market consumer trends and the activities of competitors adjusting the marketing plan if necessary
- Provide tools and materials to enable leasing team to function effectively
- Manage and refine the organizations social media presence
- Manage and measure marketing campaign costs
- Report on the effectiveness of marketing campaigns using predetermined KPIs
- Utilize data for marketing campaigns interrogating the organizations databases and external data
- Conduct market research studies
- Negotiate with media agencies and secure agreements on the production of promotional materials
- Maintain confidentiality in all matters related to work and information
Qualifications:
- Bachelors degree in business marketing or related field
- 12 years of experience with at least 3 years in a managerial role
- Experience in marketing and running a marketing team
- Proven marketing campaign experience
- Effective time management skills and the ability to multitask
- Strong copywriting skills
- Attention to detail
- Proven ability to manage budgets
- High competence in project and stakeholder management
- Excellent interpersonal written and oral communication skills
- Experience with digital marketing forms such as social media marketing and content marketing
This job has been sourced from an external job board.
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