Performance Marketing Manager - flyadeal Egypt

The Performance Marketing Manager is responsible for overseeing all aspects of the ecommerce platform driving online sales growth and enhancing the overall customer experience with strategic mindset.

• Develop and execute the overall ecommerce strategy in alignment with company goals and objectives. Identify new opportunities for growth expansion and customer acquisition in the online retail space.
• Oversee the daytoday operations of the ecommerce website ensuring it is userfriendly visually appealing and optimized for performance.
• Coordinate with ecommerce product teams for website updates and enhancements for efficient tracking of conversions.
• Curate and manage the product catalogue including product categorization pricing and promotions.
• Optimize flight listings and ensure accurate information images and availability.
• Plan and implement effective digital marketing campaigns to drive traffic and conversion.
• Collaborate with the marketing team to execute SEO SEM email marketing social media and other online marketing initiatives.
• Prioritize a seamless and positive customer experience throughout the online shopping journey.
• Analyze customer feedback and behavior to identify areas for improvement and implement necessary changes.
• Monitor and analyze key performance metrics such as website traffic conversion rates average order value and customer retention.
• Utilize data insights to make datadriven decisions and optimize ecommerce performance.
• Collaborate with the UX/UI and Conversion Rate Optimization (CRO) teams to improve landing page experiences and increase conversion rates.
• Implement A/B testing strategies to optimize creative messaging and campaign elements.
• Manage performance marketing budgets effectively ensuring optimal allocation across channels to achieve maximum ROI.
• Conduct regular budget reviews and adjustments based on campaign performance and business objectives.
• Define and refine target audience segments based on data analysis and market research.
• Implement personalized and targeted marketing strategies to reach and engage specific customer segments.
• Collaborate with external agencies vendors and partners to execute campaigns effectively.
• Negotiate contracts evaluate performance and ensure alignment with business objectives.
• Conduct regular competitive analysis to stay informed about industry trends pricing strategies and customer preferences.
• Use insights to refine our offerings and maintain a competitive edge.
• Bachelors degree in marketing Business Ecommerce or a related field.
• 5 years of experience as ecommerce/performance media/digital sales manager or similar role.
• Proven experience in performance marketing with a focus on digital channels.
• Demonstrated success in planning implementing and optimizing multichannel marketing campaigns Experience in Umbraco and related CMS solutions.
• Proficiency in using analytics and marketing technology tools.
• Strong analytical skills with the ability to interpret complex data sets and make datadriven decisions.
• Excellent communication and presentation skills.
• Familiarity with A/B testing methodologies and conversion rate optimization.
• Budget management experience and strong financial acumen.
• Knowledge of industry trends and best practices in performance marketing.
• Professional punctual and goal driven.
• A team player with great communication skills.
• Highly organized analytical and technically minded.
• Makes Effective Decisions.
• Problem Solving/Judgment.