Responsibilities:
- Writing regular articles and generating relevant topics
- Writing internal press releases geared to the national and industry press and researchbased articles and blogs on relevant industry topics as assigned
- Developing and executing content marketing strategies
- Writing white papers research papers ebooks infographics and customer success stories
- Work closely with Sales Team Customer Service Team and Partnership Team to develop and deliver desired content tools
- Creating webready content for our website including calltoaction statements headlines page titles and meta descriptions
- Doing research on various topics to create the best quality content
- Maintain a consistent voice that reflects the companys core values but that can be adapted to different targeted verticals
- Actively participate in brainstorming sessions surrounding marketing & lead generation
- Develop tools and guidelines to help ensure consistency across all marketing communications
- Learning new SEO techniques to incorporate them into content
- Track understand and optimize content marketing metrics
Requirements:
- Excellent verbal and written communication skills
- 03 years of experience with Content writing.
- Able to create/edit a range of documents correcting any grammatical typographical or composition errors
- Expertise in taking and incorporating feedback to work
- Understanding of marketing concepts
- A technical knack for SaaS products
- Must have strong organizational skills and attention to detail
- Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously with a sense of urgency
- Ability to quickly adjust priorities to respond to pressing demands
- Familiarity with search engine optimization and best practices for website content development
- Excellent computer skills
- Bachelors degree
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