Digital marketing Manager EdtechWFH

Overview:

Key Responsibilities:

• Develop and execute digital marketing strategies to drive online traffic to the company website and online platforms.
• Manage and optimize digital advertising campaigns including Google AdWords Facebook and display advertising.
• Conduct market research to identify new digital marketing trends and opportunities.
• Create and manage email marketing campaigns including segmentation A/B testing and performance analysis.
• Implement SEO strategies to increase organic traffic and improve search engine rankings.
• Oversee content marketing initiatives including blog social media and video content production and distribution.
• Analyze and report on the performance of digital marketing efforts using various tools (e.g. Google Analytics).
• Collaborate with the design and content teams to create engaging online content.
• Manage and maintain the organizations social media presence and engage with the online community.
• Stay uptodate with the latest technology and best practices in digital marketing and measurement.

Required Qualifications:

• Bachelors degree in Marketing Business or related field.
• Proven work experience as a Digital Marketing Manager or similar role in Edtech.
• Strong understanding of digital marketing concepts and best practices.
• Experience with marketing automation and CRM tools.
• Proficiency in web analytics tools and datadriven thinking.
• Indepth knowledge of various digital advertising platforms and best practices.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and meet deadlines.
• Uptodate with the latest trends and best practices in online marketing and measurement.
• Knowledge of HTML CSS and JavaScript is a plus.

seo,sem,content marketing,social media,analytics,digital,digital marketing,edtech