Lead User Acquisition

MEETING MWM

Founded in 2012 by JeanBaptiste Hironde MWM is a global leader in developing and publishing mobile applications in creative domains with over 600 million downloads worldwide. Recognized as the top French app publisher we are known for our innovative approach and a touch of madness that inspires unconventional thinking.

True to our vision of making advanced tech feel like simple magic we are committed to transforming complex technology into intuitive userfriendly experiences. Harnessing AI and machine learning our apps are reshaping user experiences.

Interested Keep reading!

MEETING YOUR FUTURE JOB

You will integrate our User Acquisition Team dedicated to datadriven digital marketing optimizing campaigns to expand our user base and drive growth.

• Lead the DataDriven User Acquisition Strategy: Take the helm in driving the datadriven user acquisition strategy aligning it with the companys overarching goals and objectives.
• Formulate and Execute Advanced Strategies: Develop and execute sophisticated approaches for App Event Optimization campaigns Lookalike campaigns and Retargeting campaigns employing advanced methodologies to maximize results.
• Manage SKAN 4.0 Mapping and Google Data Privacy Sandbox: Oversee the implementation and management of SKAN 4.0 mapping and Google Data Privacy Sandbox solutions ensuring compliance and effectiveness in the evolving landscape of mobile advertising privacy.
• Collaborate with User Acquisition Managers: Collaborate closely with User Acquisition Managers to identify initiate and scale new opportunities including the integration of new networks campaign types and application launches.
• Leverage Advanced Analytics and Predictive Modeling: Harness the power of advanced analytics machine learning algorithms and predictive modeling to continually optimize campaigns performance and user acquisition efforts.
• Challenge Attribution Models and Optimize Budgets: Rigorously assess attribution models and employ econometric analysis to optimize substantial budgets allocated across a diverse spectrum of marketing channels.
• Utilize ThirdParty Data Sources: Tap into a variety of thirdparty data sources including MMPs Channels insights Stores datas and internal tracking systems to identify opportunities and refine the user acquisition strategy accordingly.
• Collaborate with the Business Intelligence Team: Partner closely with the BI Team to develop and implement decision support systems providing User Acquisition Managers with actionable insights and datadriven guidance to enhance their performance.
• Lead Campaign Optimization Automation: Spearhead the automation of campaign optimization processes to streamline and enhance efficiency.
• Mentor Team Members: Coach and guide team members fostering their professional growth within the organization.

ABOUT YOU

• You have 5 years of experience in user acquisition or performance marketing in the mobile industry and know user acquisition platforms (Facebook Google TikTok AppLovin Mintegral Ironsource DSPs etc.) and MMPs (Appsflyer Adjust etc.)
• You are a creative person and thus practice outofthebox thinking. You have unbridled curiosity passion and strong critical thinking skills and the ability to work concurrently on and effectively prioritize a variety of projects and can work under tight deadlines
• You also hold solid experience in datadriven decisionmaking & A/B testing
• Finally you are fluent in English knowledge in French is a plus.

LIFE @ MWM

A mission: Unlock Human Potential We believe in the limitless potential each individual holds and our commitment is to develop tools and experiences that help reveal it by turning mad ideas into reality and leveraging disruptive tech.

A vision: Make Advanced Tech Feel like Magic We are committed to transform the complexities of disruptive technology into intuitive userfriendly experiences that feel as effortless and enchanting as magic.

An ecosystem: Scaleup in full growth profitable for several years we evolve in a consumer market with almost unlimited potential. Whether collaborating with DJs such as Martin Solveig and DJ Jazzy Jeff or working closely with tech giants such as Google or Apple our universe is rich and varied!

A relaxed and motivating working atmosphere: free gym on the premises fresh fruits snacks and drinks available. Every month a visit from the hairdresser manicurist and physical therapist in the office. A relaxation and games area a personal parking space meal vouchers and lots of afterworks & events.

An attractive remuneration package including among other things a profitsharing bonus and a company savings plan not to mention numerous career opportunities!

RECRUITMENT PROCESS

1. HR interview with Charles Perrot COO(30min visio call)
2. Use case (asynchronous)
3. Debrief Interview with Josselyn Mona Lead User Acquisition(1h video call)
4. Interview with Charles CRO (1h onsite)
5. Final interview with JeanBaptiste Hironde CEO(1h onsite)
6. Welcome !