Performance Marketer

Performance Marketer

Overview:

Key Responsibilities:

• Analyze and interpret data to identify key trends opportunities and areas for optimization.
• Develop and execute digital advertising campaigns across multiple channels to drive targeted traffic and conversions.
• Conduct market research to understand target audience preferences and behaviors.
• Optimize campaign performance by conducting A/B testing and implementing datadriven insights.
• Create and manage performance dashboards to track KPIs and provide actionable insights.
• Collaborate with crossfunctional teams to align marketing strategies with business objectives.
• Implement SEO best practices to improve organic search visibility and website traffic.
• Utilize analytics tools to measure and report on the effectiveness of marketing campaigns.
• Stay abreast of industry trends and best practices in performance marketing.
• Develop and implement strategic marketing plans to achieve business growth and revenue targets.

Required Qualifications:

• Bachelors degree in Marketing Business or a related field.
• Proven experience in performance marketing digital advertising or related roles.
• Demonstrated proficiency in data analysis and interpretation.
• Indepth knowledge of digital advertising platforms such as Google Ads Facebook Ads and LinkedIn Ads.
• Strong understanding of marketing analytics and performance tracking tools such as Google Analytics Adobe Analytics or similar.
• Ability to conduct comprehensive market research and derive actionable insights.
• Experience in A/B testing and performance optimization strategies.
• Excellent communication and collaboration skills to work effectively with crossfunctional teams.
• Proficiency in SEO best practices and website traffic optimization.
• Strategic thinking and the ability to develop and execute marketing plans aligned with business goals.

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