MD Finance is an international FinTech company with financial projects in various markets and market segments.
Our main business streams include Online lending KYC LaaS (lending as a service software) products and AdTech activities. Our internal MD Finance talent team has launched and managed all these verticals.
We are currently looking for a highly motivated and experienced SMS/Email Marketing Manager to monetize our database for RO CZ MX payday loan markets. The ideal candidate will be responsible for crafting managing and optimizing SMS & Email marketing strategies from the ground up redefining our approach with fresh and effective procedures.
Main Responsibilities:
- Develop and implement comprehensive SMS marketing strategies
- Determine the segmentation strategy sequencing and content
- Oversee manage optimize campaigns
- Deliver reports with analysis of the performance of campaigns/flows along with strategic recommendations for continual improvement
- Create standard operating procedures and automate the process
- Collaborate with marketing development and design teams to construct cohesive funnels landing pages and promotional materials that complement the SMS campaigns
- Stay updated with the latest trends and best practices in SMS marketing and compliance regulations across different regions
Expected Results:
- Develop an effective SMS marketing strategy
- Create an endtoend process for SMS marketing including planning targeting setup testing execution reporting and optimization
- Building new automated workflows
- x2 growth for SMS channel.
Professional Qualifications:
- Proven experience as an SMS Marketing Manager or similar role with a track record of successful SMS campaign management
- Strong analytical skills with an ability to assess complex data draw conclusions and adjust strategies promptly
- Exceptional organizational skills with the capacity to manage multiple campaigns simultaneously
- Excellent collaboration and communication skills to effectively work with crossfunctional teams
- A selfstarter with a high level of initiative and attention to detail.
- Experience in cost optimization
- Familiarity with SMS marketing tools and platforms
- Knowledgeable in global marketing practices and compliance with telecommunications and marketing laws