SMS amp Email Marketing manager for MD Finance

MD Finance is an international FinTech company with financial projects in various markets and market segments.

Our main business streams include Online lending KYC LaaS (lending as a service software) products and AdTech activities. Our internal MD Finance talent team has launched and managed all these verticals.

We are currently looking for a highly motivated and experienced SMS/Email Marketing Manager to monetize our database for RO CZ MX payday loan markets. The ideal candidate will be responsible for crafting managing and optimizing SMS & Email marketing strategies from the ground up redefining our approach with fresh and effective procedures.

Main Responsibilities:

• Develop and implement comprehensive SMS marketing strategies
• Determine the segmentation strategy sequencing and content
• Oversee manage optimize campaigns
• Deliver reports with analysis of the performance of campaigns/flows along with strategic recommendations for continual improvement
• Create standard operating procedures and automate the process
• Collaborate with marketing development and design teams to construct cohesive funnels landing pages and promotional materials that complement the SMS campaigns
• Stay updated with the latest trends and best practices in SMS marketing and compliance regulations across different regions

Expected Results:

• Develop an effective SMS marketing strategy
• Create an endtoend process for SMS marketing including planning targeting setup testing execution reporting and optimization
• Building new automated workflows
• x2 growth for SMS channel.

Professional Qualifications:

• Proven experience as an SMS Marketing Manager or similar role with a track record of successful SMS campaign management
• Strong analytical skills with an ability to assess complex data draw conclusions and adjust strategies promptly
• Exceptional organizational skills with the capacity to manage multiple campaigns simultaneously
• Excellent collaboration and communication skills to effectively work with crossfunctional teams
• A selfstarter with a high level of initiative and attention to detail.
• Experience in cost optimization
• Familiarity with SMS marketing tools and platforms
• Knowledgeable in global marketing practices and compliance with telecommunications and marketing laws