MD Finance is an international FinTech company with financial projects in various markets and market segments.
Our main business streams include Online lending KYC LaaS (lending as a service software) products and AdTech activities. Our internal MD Finance talent team has launched and managed all these verticals.
We are looking for a dynamic Senior/Lead PPC to be the first marketer in our brandnew department focusing on Microfinance Institutions (MX market). This is a unique opportunity to start a completely new traffic source and niche from scratch.
Responsibilities:
- Develop and implement comprehensive user acquisition strategies with a focus on effective performance
- Manage advertising campaigns across Google
- Oversee a monthly advertising budget ensuring efficient allocation of resources.
- Achieve and maintain a positive ROAS constantly optimizing for performance.
- Analyze market trends and user behavior to continually refine and adapt acquisition tactics.
- Collaborate with crossfunctional teams to align user acquisition efforts with overall business goals.
- Report on key metrics and insights to stakeholders providing actionable recommendations.
Expected results:
- Developed an efficient strategy for increasing the share of paid traffic via Google ads within the planned kpis
- Completed the competitive analysis with the result:
defined the most profitable keyword structure
needed quantity and params of landing pages / additional sites - CAC (Ro) is not higher than previously achieved
Professional qualifications:
- A minimum of 5 years of experience in user acquisition
- Proven track record of managing large advertising budgets and achieving positive ROAS.
- Solid knowledge of different campaign types and advertising best practices
- Strong analytical skills with the ability to interpret data and make datadriven decisions
- Excellent communication and teamwork skills with the ability to work in a fastpaced environment
Will be a plus:
- Experience working as a team leader is an advantage
- Expertise in digital advertising platforms including Meta TikTok etc. is an advantage