PPC TL for MD Finance

MD Finance is an international FinTech company with financial projects in various markets and market segments.

Our main business streams include Online lending KYC LaaS (lending as a service software) products and AdTech activities. Our internal MD Finance talent team has launched and managed all these verticals.

We are looking for a dynamic Senior/Lead PPC to be the first marketer in our brandnew department focusing on Microfinance Institutions (MX market). This is a unique opportunity to start a completely new traffic source and niche from scratch.

Responsibilities:

• Develop and implement comprehensive user acquisition strategies with a focus on effective performance
• Manage advertising campaigns across Google
• Oversee a monthly advertising budget ensuring efficient allocation of resources.
• Achieve and maintain a positive ROAS constantly optimizing for performance.
• Analyze market trends and user behavior to continually refine and adapt acquisition tactics.
• Collaborate with crossfunctional teams to align user acquisition efforts with overall business goals.
• Report on key metrics and insights to stakeholders providing actionable recommendations.

Expected results:

1. Developed an efficient strategy for increasing the share of paid traffic via Google ads within the planned kpis
2. Completed the competitive analysis with the result:
   defined the most profitable keyword structure
   needed quantity and params of landing pages / additional sites
3. CAC (Ro) is not higher than previously achieved

Professional qualifications:

• A minimum of 5 years of experience in user acquisition
• Proven track record of managing large advertising budgets and achieving positive ROAS.
• Solid knowledge of different campaign types and advertising best practices
• Strong analytical skills with the ability to interpret data and make datadriven decisions
• Excellent communication and teamwork skills with the ability to work in a fastpaced environment

Will be a plus:

• Experience working as a team leader is an advantage
• Expertise in digital advertising platforms including Meta TikTok etc. is an advantage