Digital Marketing DataCRM

The EHF is looking for a digital marketing expert with a background in data CRM and omnichannel marketing to join its Business Development and Marketing Department. This is a fulltime position (40 hours) working at the EHF Office in Vienna Austria.

Following the successful technical implementation of a digital marketing system which has seen the EHF build a database of more than 900000 contacts the federation is now looking for an marketing professional to help us to grow reach and engage the handball community worldwide.

Working as part of a marketing team your role will be to develop B2B and B2C customer journeys across digital channels implementing omnichannel communications and campaigns as well as developing our automated marketing capabilities in order to achieve the EHFs business objectives (e.g. drive ticket sales merchandising sponsor implementation event promotion etc.)

Previous experience of working with email marketing tools will be important as the EHF communicates on a regular basis with its fan community through newsletters.

The role will require working proactively across the EHF and the federations clubmarketing subsidiary EHF Marketing GmbH in order to identify opportunities for the use of the digital marketing/CRM tools and to maximise the impact of digital campaigns.

An understanding of GDPR regulations in respect of marketing activities (data collection marketing optins terms & conditions etc.) is essential for the role.

You will also be required to provide regular reporting and put in place a system to ensure a continual optimisation of digital caThe EHF is looking for a digital marketing expert with a background in data CRM and omnichannel marketing to join its Business Development and Marketing Department. This is a fulltime position (40 hours) working at the EHF Office in Vienna Austria.

Following the successful technical implementation of a digital marketing system which has seen the EHF build a database of more than 900000 contacts the federation is now looking for a marketing professional to help us to grow reach and engage the handball community worldwide.

Working as part of a marketing team your role will be to develop B2B and B2C customer journeys across digital channels implementing omnichannel communications and campaigns as well as developing our automated marketing capabilities in order to achieve the EHFs business objectives (e.g. drive ticket sales merchandising sponsor implementation event promotion etc.)

Previous experience of working with email marketing tools will be important as the EHF communicates on a regular basis with its fan community through newsletters.

The role will require working proactively across the EHF and the federations clubmarketing subsidiary EHF Marketing GmbH in order to identify opportunities for the use of the digital marketing/CRM tools and to maximise the impact of digital campaigns.

An understanding of GDPR regulations in respect of marketing activities (data collection marketing optins terms & conditions etc.) is essential for the role.

You will also be required to provide regular reporting and put in place a system to ensure a continual optimisation of digital campaign performance and the overall digital marketing landscape.

This is a great opportunity for a digital marketer to have a real impact in the development and business of handball including working on major international events such as the EHF EURO.mpaign performance and the overall digital marketing landscape.

This is a great opportunity for a digital marketer to have a real impact in the development and business of handball including working on major international events such as the EHF EURO.

Tasks

• Day to day management of the digital marketing/CRM system ensuring high data quality working in close cooperation with EHFs IT department for technical topics
• Define and develop fan and stakeholder journeys by segment and across all of the EHFs digital channels in order to maximise the effectiveness of campaigns
• Develop and implement of omnichannel marketing campaigns (e.g. newsletter marketing) working together with the Media and Communications Department
• Develop marketing automation capabilities including personalisation and triggerbased campaigns and messaging
• Work proactively across EHF and EHF Marketing GmbH internal departments to identify opportunities for the use of the CRM tools and digital marketing (creating touchpoints registration processes and tools
• Manage and align to marketing activities to GDPR specifications working together with the federations legal department and data protection officer
• Prepare performance reports identify areas for improvement and support best practice/training within the federation

Requirements

• Expertise in data CRM and email marketing systems knowledge of the tools Eloqua Customer IO and Segment an advantage
• Digital marketing background with ability to develop digital campaign ideas and implement through digital omnichannel campaigns
• Ability to work as part of team with internal departments and external partners but also able to work on own initiative and bring innovative ideas and solutions
• Fluency in spoken and written English essential German an advantage
• 23 years working in a similar position in an agency club or sports federation
• Degree in digital marketing or similar
• Previous experience of working on digital marketing campaigns
• Essential: Knowledge of handball and/or experience of working in the sports industry