Category Head - Consumer Durables
Posted on :
11-10-2024
Employer Active
1 Vacancy
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Job Description
Pricing & promotion
- Pricing decision in line with (a) market expectations and consumer willingness to pay (b) margin management for company (c) portfolio decisions.
- Define the hero products where marketing should be focused (both for digital, trade marketing and ATL); ensure promotions across channels are following a category level strategy.
- Understand product level – what works and what does not (e.g., do we run price discounts on base fans or do digital marketing?)
Employment Type
Full Time
Company Industry
Department / Functional Area
Key Skills
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