Retention Manager
Posted on :
06-02-2024
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1 Vacancy
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Job Description
COMPANY: Series A funded D2C ecommerce company which offers allnatural plant
based products that are designed to make wellness and beauty fun! It recently acquired by FMCG giant Marico is all set to strengthen its vision and goal of making wellness and beauty fun. With a team of 250 young individuals It has scaled 10x in the past 12 months and become the leader in plant
based nutrition and beauty.
1) World s First Apple Cider Vinegar in Effervescence
2) Worlds First Ashwagandha in Effervescence
It is a newage digital brand focusing on plantbased nutrition. Backedwith a Strong R&D team we
focuson form factor innovation to launch clean nutrition productsin gummies effervescence bars
powders and strips. If you re ready to be a part of a Plant Based Revolution and work as a part of a
young dynamic and agile team of gogetters apply with us.
Job Title: Retention Manager Growth Marketing
Overview:
As a Retention Marketing Manager you will be responsible for developing and executing
strategies to maximize customer retention and loyalty. Your primary focus will be on understanding customer behaviour implementing targeted campaigns and leveraging data driven insights to increase repeat user revenue & customer lifetime value. This role requires a blend of analytical skills creativity and a deep understanding of customer psychology to
drive engagement and loyalty.
Key Responsibilities:
1) Customer Segmentation and Analysis:
Conduct thorough analysis of customer data to identify key segments.
Develop strategies for personalized communication (via SMS Email WhatsApp & Bot) based
on customer segments.
Utilize data insights to enhance the overall customer experience and satisfaction.
2) Retention Campaign Planning and Execution:
Design and implement retention campaigns across various channels
Planning and creating automated user journeys for effective communication
Create compelling content and messaging to resonate with different customer segments.
Collaborate with crossfunctional teams to ensure seamless execution of campaigns.
3) Feedback and Surveys:
Implement customer feedback loops to gather insights and understand pain points.
Utilize surveys and other feedback mechanisms to improve customer satisfaction and address
issues proactively.
4) Analytics and Reporting:
- Regularly analyse campaign performance and customer metrics to measure success.
Provide detailed reports and insights to senior management.
5) Crossfunctional Collaboration:
Work closely with product sales and customer support teams to align retention strategies
with overall business goals.
Collaborate with marketing teams to ensure consistency in messaging and branding.
Qualifications:
Bachelor s degree in Marketing Business or a related field; Master s degree is a plus.
Minimum 2 years of experience in CRM or a similar role
Proven experience in retention marketing or a similar role.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Experience with customer segmentation and targeting strategies.
Excellent communication and interpersonal skills.
Proficiency in marketing automation tools and customer relationship management (CRM)
systems.
Creative mindset with the ability to think strategically and execute tactically.
Preferred Skills:
Familiarity with A/B testing methodologies.
Knowledge of ecommerce subscriptionbased models or relevant industries.
Proficiency in using analytics tools such as Clever Tap Web Engage Mo Engage (or similar
CRM s)Tableau Google Analytics Excel
Note: This job description is not exhaustive and may be subject to change based on business needs.
retentions,engagements,crm
Employment Type
Full Time
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