Senior Executive - Marketing B2B
Posted on :
06-02-2024
Employer Active
1 Vacancy
The job posting is outdated and position may be filled
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
06-02-2024
Job Description
Job Title: Senior Executive Marketing (B2B)
Location: Coimbatore
Type: Fulltime Permanent
Experience: 3 to 4 years in B2B Tech industry
Job Description:
Join our wellestablished B2B organization in Coimbatore as the Senior Marketing Executive where
you will play a pivotal role in driving endtoend marketing campaigns while collaborating closely with
our sales team to ensure continued growth. This handson role encompasses the full marketing mix
granting you the autonomy to lead campaigns with a strong focus on direct marketing to segmented
audiences through online and offline channels.
Responsibilities:
- Sales Collateral: Create a diverse range of online and offline materials to support our sales team including brochures presentations case studies and pitch decks.
- Campaign Management: Oversee a variety of endtoend marketing campaigns aimed at raising awareness and generating leads. This involves planning segmentation creative development and execution.
- Content Marketing: Craft longform blogs optimized for SEO and our target keywords.
- Website Management: Utilize our Content Management System (CMS) to update our website with relevant content ensuring it is optimized for SEO and track its performance using Google Analytics.
- Social Media: Manage the posting and repurposing of content across our social media channels.
- Email Marketing: Plan create automate and execute email marketing strategies.
- Lead Generation: Implement lead generation tactics and strategies to drive highquality leads for the sales team.
- Event Marketing: Plan and execute marketing activities for trade shows webinars and other events relevant to the B2B industry
- CRM: Segment data for targeted campaigns and efficiently manage lead data.
- Analysis and ROI: Collect and compile data for the Group Marketing Manager tracking marketing expenditures.
- Performance Reporting: Timely report performance against Key Performance Indicators (KPIs) and action plans to the management team.
- Collaboration: Coordinate with sales stakeholders to understand their requirements and work closely with brand stakeholders to request support and benefits.
- Market Insights: Utilize Management Information Systems (MIS) for analytics to forecast market requirements.
Requirements:
- Experience in the B2B Tech industry.
- Seeking a role with increased responsibility ideally at the Executive or Assistant level.
- Exceptional copywriting skills.
- Proficiency in MS Excel.
- Broad experience across digital and offline marketing channels.
b2b marketing,lead generation,market research,data analysis,email marketing,content writing,campaigns,social media marketing
Employment Type
Full Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
