Senior Executive - Marketing B2B

1. Sales Collateral: Create a diverse range of online and offline materials to support our sales team including brochures presentations case studies and pitch decks.
2. Campaign Management: Oversee a variety of endtoend marketing campaigns aimed at raising awareness and generating leads. This involves planning segmentation creative development and execution.
3. Content Marketing: Craft longform blogs optimized for SEO and our target keywords.
4. Website Management: Utilize our Content Management System (CMS) to update our website with relevant content ensuring it is optimized for SEO and track its performance using Google Analytics.
5. Social Media: Manage the posting and repurposing of content across our social media channels.
6. Email Marketing: Plan create automate and execute email marketing strategies.
7. Lead Generation: Implement lead generation tactics and strategies to drive highquality leads for the sales team.
8. Event Marketing: Plan and execute marketing activities for trade shows webinars and other events relevant to the B2B industry
9. CRM: Segment data for targeted campaigns and efficiently manage lead data.
10. Analysis and ROI: Collect and compile data for the Group Marketing Manager tracking marketing expenditures.
11. Performance Reporting: Timely report performance against Key Performance Indicators (KPIs) and action plans to the management team.
12. Collaboration: Coordinate with sales stakeholders to understand their requirements and work closely with brand stakeholders to request support and benefits.
13. Market Insights: Utilize Management Information Systems (MIS) for analytics to forecast market requirements.

• Experience in the B2B Tech industry.
• Seeking a role with increased responsibility ideally at the Executive or Assistant level.
• Exceptional copywriting skills.
• Proficiency in MS Excel.
• Broad experience across digital and offline marketing channels.

b2b marketing,lead generation,market research,data analysis,email marketing,content writing,campaigns,social media marketing