Senior Executive - Marketing Retail
Posted on :
06-02-2024
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
06-02-2024
Job Description
Job Title: Senior Executive Marketing (Retail)
Location: Coimbatore
Type: Fulltime Permanent
Experience: 3 to 4 years in Retail Marketing
Job Description:
Join our renowned retail chain that manages multiple brand stores across India as a Senior
Marketing Executive. You will be a key player in driving marketing initiatives for our retail
business helping to enhance brand visibility customer engagement and overall growth.
You will have the opportunity to work on various marketing activities with a strong focus on
retailspecific strategies to attract and retain customers.
Responsibilities:
Brand Promotion: Develop and execute marketing strategies to promote our retail
chain and individual brand stores. This includes creating brandspecific campaigns
instore promotions and partner collaborations.
InStore Marketing: Plan and implement instore marketing initiatives to enhance
the shopping experience such as visual merchandising signage and promotional
displays.
Customer Engagement: Devise and execute customer engagement programs to
build brand loyalty and increase repeat business. This may include loyalty programs
feedback mechanisms and customer surveys.
Digital Marketing: Manage the digital marketing efforts for the retail chain including
website updates social media marketing and email campaigns to drive online and
offline traffic to the stores.
Local Store Marketing: Collaborate with store managers to develop and execute
local marketing strategies tailored to specific store locations considering local
demographics and competition.
Advertising and Promotions: Coordinate advertising campaigns including print
radio and online advertisements and instore promotions and events to drive foot
traffic and sales.
Market Research: Conduct market research and analysis to identify emerging
trends customer preferences and competition. Use this data to develop marketing
strategies.
Sales Support: Collaborate with the sales team to provide marketing support such
as sales training materials product knowledge resources and promotions to boost
sales performance.
Budget Management: Assist in budget planning and management for marketing
activities ensuring costeffective campaigns and tracking expenses.
Performance Reporting: Regularly report on the performance of marketing
campaigns and initiatives measuring key performance indicators (KPIs) and
recommending adjustments as needed.
Collaboration: Coordinate with brand managers and store managers to align
marketing efforts with brand objectives and storespecific goals.
CONSOLIDATED PRIVATE LIMITED
HQ ADDRESS: NO. 185 BASHYAGARALU ROAD RS PURAM COIMBATORE 641002
WWW.CONSOLIDATED.ONE
Requirements:
Proven experience in retail marketing preferably within the retail industry in India.
Strong marketing skills with a focus on retailspecific strategies.
Exceptional communication and copywriting skills.
Proficiency in Microsoft Excel and other relevant marketing tools.
Ability to work with crossfunctional teams and collaborate effectively.
Bachelors degree in Marketing Business or a related field.
Creative thinking and a strong sense of aesthetics to create visually appealing
marketing materials.
performance reporting,retail marketing,local store marketing,cross-functional collaboration,copywriting,market research and analysis,sales support,in-store marketing,budget management,marketing,market research,advertising,promotional activities,digital marketing,customer engagement,brand promotion,collaboration,email campaigns,aesthetics,creative thinking,microsoft excel,communication,consolidated private limited
Employment Type
Full Time
Key Skills
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