Digital Content Producer

This is a remote position.

Essential Duties and Responsibilities

• Develop and implement creative content strategies based on analytics and trends to increase ROI on marketing efforts
  
• Work collaboratively to understand business objectives consumer insights and campaign goals
  
• Ability to write and produce clear engaging and compelling messaging that will resonate with defined target audiences
  
• Manage produce and publish digital campaign assets across email social media websites mobile and SMS channels
  
• Keen understanding of how content is consumed across all digital channels specifically in support of direct 1:1 marketing strategies for new client acquisition reactivation and retention
  
• Project manage and direct the work of 3rd party agency partners as necessary
  
• Manage KPI reporting and regular performance assessments using all available analytics data
  
• Performs other related duties as assigned
  

Requirements

EDUCATION & EXPERIENCE

• Bachelor s degree in marketing Communications or a related field.
  
• Minimum 3 years of experience within the production of digital content; must show samples of previous work
  
• Demonstrated understanding of consumer content consumption behaviors across all digital channels
  
• Must have working knowledge of CRM Social Media SMS and Website tools and platforms
  
• Understanding of different media formats and requirements
  
• Requires an understanding of best practices in direct 1:1 marketing
  

COMPETENCIES & SKILLS

• Keen eye for attention to detail and copywriting skills that meet the audience where they are
  
• Design and video production skills with the ability to guide evaluate and if necessary direct creative development
  
• Ability to work independently and in team environments while managing multiple projects simultaneously
  
• Excellent managerial and organizational abilities.
  
• Excellent interpersonal skills.
  
• Ability to work with crossfunctional teams and understand business objectives
  
• Ability to coordinate efforts of various teams to present a coherent message.
  
• Proficient in Microsoft Office Suite or related software.