Manage Customer value management activities in terms of monitoring the data quality and accuracy.
Set the right customer segmentation parameters, develop the overall segments specific and consistent customer segment profiling and treatment policies and ensure their alignment with relevant stakeholders including Digital Transformation team to ensure tagging them in the cluster systems (CRM, ICMS, CRMD, etc) and keeping it updated.
Analyze customer-level data (e.g. usage and behavior trends) to come up with relevant recommendations (e.g. on Segmentation guidelines and criteria), including customer segment refresh (upgrade/ downgrade), set personalized communications and develop targeted cross-selling and up-selling campaigns.
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