Director of Marketing
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Job Description
Study the organization's products anddetermine the benefits to consumers and users. Explain and clarifytechnical details into benefits for users. Follow and analyzemarket trends to develop products. Developingproduct marketing strategies such as pricing, advertising, productFormulating content that helps convince the audience forpublication on the organization'swebsite, as well as social networking sites and advertisingcampaigns. Collaborate with different departments such as design,content writing, promotion and sales to implementstrategies. Review advertisements and ensure thatproduct features are clearly stated. Evaluate projects using KPIsand analyze feedback from current and potentialcustomers.
Employment Type
Full Time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
