Performance Marketing Manager mwd

We are seeking a passionate Performance Marketing Manager to join our young and fastgrowing startup. This fulltime position offers the flexibility to work from home or any remote location perfect for those who thrive in a dynamic and innovative environment.

The ideal candidate will possess advanced skills in both English and German essential for crafting impactful marketing campaigns and communicating effectively with a diverse audience. Your expertise in these languages will be instrumental in driving our global marketing strategies.

But theres more to this role than just marketing management. Were looking for a creative thinker someone brimming with fresh ideas to enhance and evolve our marketing approaches. As a Performance Marketing Manager with us youll play a critical role in shaping and finetuning our campaigns ensuring they are always cuttingedge relevant and aligned with the latest trends in the tech industry.

So if youre ready to take on a role where your creativity and strategic thinking can truly make a difference where you can inspire change and shape the future of tech marketing we are eager to meet you.

Join us and be a part of our journey to redefine the world of tech education through innovative marketing.

Tasks

• Campaign Management: Create manage and optimise performance marketing campaigns across Meta Google Search Tik Tok and YouTube.
• Analytics and Insights: Analyse campaign data track attribution and use insights for budget allocation and channel optimization.
• A/B Testing: Conduct continuous A/B testing to enhance campaign effectiveness and ROI.
• Reporting: Generate regular reports on key performance metrics providing actionable insights for decisionmaking.
• Stakeholder Management: Collaborate with crossfunctional teams and communicate with stakeholders about campaign results.
• Audience Testing: Research and test different audience segments to improve campaign targeting.
• Content Alignment: Ensure that paid content aligns with brand guidelines and messaging.
• Strategy: Youll dive deeply into our target audiences keep an eye on the competition and identify trends for all marketing channels.

Requirements

• Experience: 3 years in B2C performance marketing with a focus on Meta Google Search Tik Tok and YouTube advertising. Ideally in a tech or educatin startup.
• Analytical Skills: Strong ability to analyse complex data sets and derive insights. You are excellent at datadriven decisionmaking
• Budget Management: Competency in allocating and optimising advertising budgets.
• Copywriting: Experience in writing compelling advertising copy.
• Tracking and Attribution: Proficiency in methods to measure campaign effectiveness.
• A/B Testing: Experience with A/B testing and optimization strategies.
• SEO Knowledge: Familiarity with SEO best practices is advantageous.
• Language Skills: Expert level in both English & German.

Benefits

• We offer a competitive salary.
• Well give you many opportunities to grow your skills on the job.
• We are a product that has a real impact on the world by helping people change their lives through education. Our other project teaches digital skills in developing countries.
• This is your chance to join a young & fast moving startup with a lot of autonomy and freedom in making decisions and leading initiatives.
• We have a Berlin dogfriendly office with unlimited tea & coffee.
• We can be 100% remote and flexible work from anywhere with an internet connection.
• We are an equal opportunity employer.