Director of Customer Analytics

Mavent Analytics has been engaged by our client for an executive search to find their next Director of Customer Analytics. Our client is located in the Northern suburbs of Chicago. This role is hybrid (3 days onsite per week). The level is appropriate for a director or senior manager seeking advancement. Our clients focus is B2B / B2C online product sales nationwide. We are targeting a handson leader from a midsized to larger organization that can drive customer analytics strategy while leading a small and growing team working closely in the trenches with the team to execute and deliver analytics capabilities across sales marketing and loyalty areas. The desired leader will need to be quite technical and possess drive grit tremendous work ethic and the ability to operate in a diverse and fastpaced environment.

*Must be in Chicago area or willing to relocate to Chicago. Travel is not an option for this role.

• Partner closely with sales marketing and loyalty leaders to drive increased revenue and profitability across managed and nonmanaged accounts through analytics excellence
  
• Drive endtoend analytics projects from planning through execution; evangelize and influence strategic customer analytics improvements and work closely with the team to deliver solutions
  
• Stand up sales analytics capabilities through Salesforce customer profiles/personas lead prospecting customer loyalty and rewards programs
  
• Prioritize and drive customer analytics initiatives across various analytics projects / capabilities at various stages of maturity
  
• As a handson leader must be adaptable to scale up or down depending on the need; able to and willing to work in trenches with the analysts
  
• Influence and drive change management with customer analytics across SLT (senior leadership team) and the sales/marketing/loyalty teams
  
• Lead professional development for customer analytics team members and continuously professionalize the role of analytics that advances individual skills and competencies to keep pace with the acceleration and rapid change of the overall analytics market
  
• Monitor the market for emerging analytics tools and trends that enable great productivity of team members and improved insights for business leaders
  

Whats In It For You

• Report to the Head of Data & Analytics with access to interact and learn from SLT
  
• Join a company that is accelerating growth with greenfield opportunity grow market share
  
• Opportunity to work across B2B/B2C models with managed nonmanaged and loyalty components
  
• Chance to drive customer analytics roadmap execution in support of the overall company goal of increasing revenues and profits by approximately 50% over a threeyear period
  
• Organizational core values are strong and the CEO s approach is collaborative and empowering
  

What You Bring

• Success influencing implementing and driving adoption of advanced customer analytics approaches with sales marketing and loyalty leaders
  
• Proven ability to lead customer analytics in mid/largesized fastchanging environments while driving transformational change and adoption of analytics within sales marketing and loyalty teams; ensure analytics is the foundation of strategic initiatives across these teams
  
• Strong evidence of coaching and mentoring analytics team members to build individual skills and competencies while promoting aggregate team competency advancement
  
• Project management capability able to make difficult prioritization decisions while managing stakeholder expectations across simultaneous efforts; comfortable saying no to requests and managing expectations of stakeholders
  
• Proven ability to identify opportunities for improved business outcomes and influence executive stakeholders to make changes through adoption of advanced data analytics capabilities; must be able to show demonstrated experience in change management
  
• Strong technical background data is not always ready to be consumed need to work with the data sets and be competent and energized by working at that level
  
• Adaptability must be able to level up or down depending on the task (from influencing SLT and business leaders to working with SQL for data analysis). This is not a pure functional leader role; must be willing and able to roll up sleeves and get into the weeds with the data
  

Required

• 10 years of data analytics experience focused in customer analytics and supporting sales marketing and loyalty teams
  
• Customer analytics experience in areas such as segmentation acquisition retention churn lifetime value (LTV) and upselling/crossselling in a online selling environment
  
• Expertise in SQL CRM cloud data warehouse and visualization
  
• Strong work ethic and capable of being highly adaptable to strategic and tactical needs
  
• Relationship builder with exceptional stakeholder management skills supporting sales marketing loyalty leaders
  
• Background and experience leading change management for analytics initiatives; able to influence stakeholders and have the emotional intelligence and patience to lead behavioral changes of sales team members
  
• Project management experience prioritize and manage many simultaneous analytics initiatives
  

Desired

• M.S Degree in tech related field including computer science analytics data science (quantitative focus) or MBA in marketing with undergrad in tech related field
  
• Salesforce CRM Power BI Snowflake RFM analysis
  
• B2B / B2C eCommerce account basedmarketing environments
  

Requirements

• 10 years of data analytics experience focused in customer analytics and supporting sales marketing and loyalty teams
  
• Customer analytics experience in areas such as segmentation acquisition retention churn lifetime value (LTV) and upselling/crossselling in a online selling environment
  
• Expertise in SQL CRM cloud data warehouse and visualization
  
• Strong work ethic and capable of being highly adaptable to strategic and tactical needs
  
• Relationship builder with exceptional stakeholder management skills supporting sales marketing loyalty leaders
  
• Background and experience leading change management for analytics initiatives; able to influence stakeholders and have the emotional intelligence and patience to lead behavioral changes of sales team members
  
• Project management experience prioritize and manage many simultaneous analytics initiatives
  

• Salesforce CRM Power BI Snowflake RFM analysis
  
• B2B / B2C eCommerce account basedmarketing environments
  

Benefits