Growth Generalist

pWere the first Decentralized Payment Network (DPN) bridging the gap between realworld payments and blockchain transactions By introducing the firstofitskind Visacertified debit card directly connected to a selfcustodial crypto wallet instead of a traditional bank account we make the transition from Web to Webbased payments simple and intuitive Were an open framework providing the platform and tooling for Web projects wallets and financial institutions to build their own decentralized payment solutions strongbrstrongppstrongAbout the rolestrongppWe are looking for a creative and experimentdriven growth generalist to join our team and help grow and scale selfcustodied payments As we work to build out the core growth engine for our Pay and Card products well be experimenting with performance marketing across a range of channels building our share of voice on Twitter testing and learning in content and SEO and scaling what works We want someone who dives into these channels with relentless enthusiasm for testing new hypotheses coupled with the ability to scale and operationalise winning strategiesppNote this is not a Marketing Generalist role We are looking for a candidate who is experienced building and scaling a paid marketing engine a content marketing engine and optimizing a referral program Please make sure your experience profile matches the key responsibilities listed below before applying to the role ppstrongPerformance MarketingstrongpulliDevelop and execute highperforming digital ads and campaigns across various platforms including Twitter Google Meta & Web Ad NetworksliliAnalyse campaign performance conduct AB tests optimize initiatives based on KPIs and leverage customer data for insightsliulpstrongSocial Media ManagementstrongpulliManage and optimize our Twitter channel to enhance organic engagement as well as other social media channels in the futureliliImplement content planning and media monitoring strategies to maintain a strong brand presenceliulpstrongContent and SEO DevelopmentstrongpulliCreate compelling content for different channels including blogs and emailliliUtilize SEO tools like ahrefs to develop insights and create a content and SEO development roadmapliulpstrongConversion OptimisationstrongpulliRefine and optimize conversion strategies based on the assessment of outcomesliliScale successful initiatives and adjust strategies as necessaryliulpstrongCollaboration and ReportingstrongpulliCollaborate with crossfunctional teams to align marketing strategies with company goalsliliReport on the effectiveness of marketing initiatives providing insights and recommendations for improvementliulhbrhhWHO YOU AREhulliBachelors degree in Marketing Business or a related fieldliliA minimum of years in a growth generalist role at startups preferably in Payments or WebliliProficiency in performance marketing (eg TwitterGoogle and Meta)liliStrong analytical skills with experience in interpreting KPIs conducting AB tests and utilizing analytics toolsliliExperience in managing social media content planning and optimizing organic engagementliliProficiency in content creation and developing SEO strategies using tools like ahrefsliliStrong alignment with our values and missionliliA genuine interest in Web technologies blockchain cryptocurrency and the decentralized ecosystem coupled with a desire to leverage technology for positive societal changeliulhbrhhWHAT WE CAN OFFER YOUhulliBesides a competitive salary you will be covered with both Health and Life InsuranceliliOur annual leave allowance is a generous days plus Bank holidaysliliWe share a friendly comfortable and informal office environment in Central LondonliliNot really an early bird No worries! We have flexible working hours as long it suits both you and your team liliDo you like to work and travel We gather the team once a year for a retreat somewhere sunnyliliAnd do not worry about your equipment and subscriptions Well equip you with the latest hardware and provide you with all the tools you need!liulpppBut most important grow with us! Were growing rapidly the industry is expanding fast and we have a lot to do If youre someone who loves taking initiative and getting things done there are a lot of opportunities for you here Were enthusiastic about our shared mission and enjoy spending time together!brppThe UK salary is k GBPYrp