(Senior) Growth Marketing Manager

Your tasks

As a (Senior) Growth Marketing Manager at Bots & People you will be:

• Being our CRM Hawkeye: Overseeing and setting up tracking between the website and Hubspot to ensure holistic funnel monitoring and relevant insights for the Sales team
• Researching leads that match our ICP and personas
• Coordinating and setting up marketing-led campaigns via Apollo
• Setting up relevant LinkedIn automations with the help of tools like Phantombuster or Linkedhelper to increase our followers and the overall engagement with Bots & People and our sales force
• Setting up Linkedin and Google Ads, tracking budget spend and performance, and continuously improving our KPIs
• Managing off-page SEO and searching for collaboration partners for Bots & People with appropriate strategies
• Ensuring that all technical conditions for a successful SEO strategy are in place
• Managing our website in Webflow (technical setup)
• Managing the tracking of Google Tag manager via Search Console and Google Analytics

Your profile

• You have 3+ years of experience in a B2B startup in the area of performance marketing, growth, or demand generation, and you've seen channels like content and events grow in parallel
• You re ready to get your hands dirty by setting up ads, analytics, or technical SEO topics - and in the mid-to-long-term, you are excited to lead a team and oversee these activities
• You bring enthusiasm for process automation and new technologies such as RPA, AI, and process mining
• You have excellent written and verbal communication skills and you are fluent in English and German
• You can live up to our credo - " no more boring "- and consider Growth strategies beyond the status quo
• You have previously collaborated with agencies for topics like performance marketing, SEO, or analytics

We know the perfect candidate doesn t exist so we encourage you to apply even if you don't check all the boxes above, except for these ones:

• You are comfortable working in a fast-paced and constantly changing environment: As proof of this we expect you to bring 2+ years of experience at a scale-up (anything from 30 to 200) or in management consulting, or to convince us why this doesn t matter
• You demonstrate ownership: You bring your own topics to every agenda and follow through on commitments. You don't just identify problems but also propose solutions.
• You are a clear and effective communicator: You use Slack and Asana to plan, manage, and execute projects keeping the right stakeholders informed and addressing prioritization needs and tensions as they come up.

What we offer

• 30 vacation days per year + unlimited home office days, remote work, or work from our beautiful Berlin office - you choose
• A generous equity offer (shares in the company) as part of your on-market compensation package
• Quarterly on-sites with the whole team in Berlin so you can meet and bond with your colleagues
• Upskilling in process automation and on-the-job training by our in-house team so you can learn to use automation to improve your daily work (a skill that will serve you for the rest of your career!)
• A highly dynamic startup environment where you can grow and reach the next stage of your career (expert or leadership path)
• A whole-hearted, human, trusting, and genuinely fun team to work with: We know, everyone says that - we mean it.
• The opportunity to work and develop in one of the fastest-growing technology topics of our time (process automation)

Our disclaimer: We believe in and practice work-life balance but we're not a team where you can shut down your laptop at 4 pm and stop thinking about work. We are highly motivated to shake the process automation market and grow together!__