This role will lead the media & digital agenda for Snacks & Beverages categories in MENA and is responsible for media planning, optimization, KPI setting, productivity & agency relations
Full accountability and leadership on all Media related capabilities to ensure synergies and maintain holistic view on operations & performance (ex: 1P Data Collection & Integration, Media Analytics, Social Media Moderation, …etc.)
Work closely with Global Design Leads, AMESA Sector Leads to develop strategic expansion & in-housing plan in order to deliver operational excellence while driving efficiencies (Lead the design and roll out of Social Moderation in PepsiCo)
Lead the MENA relationships with key digital media partners (Facebook, Google, Twitter, etc.) and leverage the relationship to take forward the digital marketing transformation agenda in the market
Manage relationship with internal senior stakeholders and ensure keeping them informed about key Media topics (MMM, Optimizations, Budgets …etc.)
Ensure adoption and application of all global Martech solutions and planning framework and best practices (ex: MOAT, TCP, Datorama, …etc.)
Partner with media agencies to deliver media productivity through more efficient strategies, better negotiations as well as inflation mitigation.
Work with media auditors in the market to ensure media governance and to enhance the efficiency of media spend
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