(Senior) Event Marketing Manager (f/m/x)

Job description

We are a fast-growing start-up on a journey to deliver measurable business outcomes to our clients through a bespoke digital solution that is based on 1:1 coaching.

As Europe s leading solution for people development, we believe that personalized learning is an important right everyone should have access to, and as such, we combine individual employee s needs with the demand for worldwide scalability of global organizations.

We bet on unparalleled user engagement driven by 1:1 human interaction with a coach and a digital learning journey that makes personal growth transparent, measurable, and enjoyable.

As our (Senior) Event Marketing Manager (f/m/x), you are responsible for the strongest channel driving the pipeline - from defining to implementing Sharpist s B2B event strategy, both for external events and organizing inspiring internal events.

We are an equal-opportunity employer and we encourage everyone of all ages, genders, ethnic backgrounds, and sexual orientations to apply for this role.

What you'll do here at Sharpist

Within 1 month, you will...

• Have a successful onboarding and get to know your key stakeholders from marketing, sales, business development, revenue operations, customer success and design
• Understand the core value Sharpist provides to business customers and learners
• Get on top of current company offerings and industry trends
• Dive into end-to-end execution of B2B events (external & internal, online & on-site), defining the objective of each event, setting up a project plan, managing stakeholders, coordinating with potential third parties, controlling the budget and tracking the performance

Within 1 quarter, you will

• Take charge of the company s event budget planning & performance monitoring - analyze our events for costs/benefits and see how we can continuously optimize and use our events and participation in external events to generate awareness and leads
• Organize variety of events & webinars and collaborate on a trade fair to generate demand from our ideal customer profile
• Collaborate with your colleagues to run multi channel marketing campaigns
• Be responsible for the inquiries and coordination with external service providers and the support of speakers at our events, you will travel to the event and you will be responsible for the smooth running and the presence of our brand on site
• Take ownership of our presence on social media, including generating pre-event excitement, during event videos, and post-event learnings

Within 1 year, you will

• Establish events as one of the most effective channels for driving the pipeline for both the DACH and UKI markets and define a solid event plan to determine which events to attend in which form (e.g. booth, speaking slot)
• Build marketing-generated opportunities that make up 20-30% of the sales pipeline
• Develop and implement an event strategy that is not only effective in attracting key decision-makers and champions of our ideal customer profile companies, but it s also effective in networking with our existing customers to strengthen our relationship with them
• Work with a graphic designer to design our external appearance including all event materials (from roll-up to flyers) so that we are easy to understand and recognize

And then, what's next?

• You leverage the advantages of a growing company and shape the team strategy as well as your own career with us!

Requirements

We believe you'll be successful if you are this type of person

• Excellent verbal and written communication, presentation and relationship management skills.
• Hands-on with outstanding organizational skills and a passion for setting up different types of events
• Able to work independently and react to short-term requests
• Identify as a multitasker who has no problem with handling several dynamic projects and stakeholders at the same time
• Thrive in building relationships and manage to convince and inspire internal and external stakeholders with your ideas for events
• Lead-generation mindset - you turn every event into a lead machine
• You are creative and like to tackle things directly
• Well-organized and are not afraid to speak your mind

These hard facts will get us excited to get to know you better

• Several years of experience in B2B Event Management (L&D background would be super cool)
• Experience owning the end-to-end execution of B2B events (external & internal, online & on-site), defining the objective of each event, setting up a project plan, managing stakeholders, coordinating with potential third parties, controlling the budget and tracking the performance
• Have previously owned the company's event budget planning & performance monitoring
• Know how to analyze events for costs/benefits and see how to continuously optimize and use events and participation in external events to generate awareness and leads
• Experience organizing events, webinars, and digital campaigns as well as having a good understanding of digital marketing channels such as LinkedIn, Google Ads etc.
• Love to travel: you are legally able and willing to be present on-site for events that take place around Germany and western Europe (e.g. UK, France)
• Excellent German and fluent English
• Based in Berlin

What we offer

• A market-competitive salary
• Uncapped vacation policy: you decide how many paid vacation days you need and take!
• Flexible working hours that best suit your way of working, including working remotely
• A modern office with your own L&D library, mate drink, beer, cereal, etc. in Berlin, Neuk lln
• Free language lessons in English and German with Chatterbug
• Sustainable company discounts
• Visa and relocation support
• And, of course, free sessions with your certified Sharpist coach and full access to our learning platform!

Apply now if this captures your interest and you want to take part in the personalization of learning for every employee worldwide. We are excited to get to know you! :)

If you are interested to learn more about the product and the Sharpist App, feel free to check out the linked documents, articles, and podcasts on our career site. We kindly ask you not to request demos on our website, so our sales team can focus on impacting our target organizations. :)