EV Product Marketing Manager

Role: EV Product Marketing Manager

Location: London, UK

Duration: Full-time

Salary: 40,000 - 60,000 DOE

Our client is the world s largest independent energy and commodities trading company, with 2021 revenues of $280 billion. Every day they use their expertise and logistical networks to distribute energy around the world, efficiently and responsibly. From 40 offices worldwide, they seek to add value across the energy supply chain, including deploying their scale and market understanding to help facilitate the energy transition. To date, they have committed over $1 billion of capital to renewable projects, and are identifying and developing low-carbon opportunities around the world.

Their people are their business. Talent is precious to them. And they create an environment in which individuals can reach their full potential, unhindered by hierarchy. Their team includes more than 65 nationalities and they are committed to developing and sustaining a diverse work force.

Job Description

Your role:

They are rolling out the next generation of electric vehicle charging solutions across the UK, Europe and beyond. As their team expands they are looking for people passionate about decarbonising the economy while also building a strong and sustainable business.

Requirements

Core Accountabilities:

Proposition development & messaging: lead the development of the overall positioning of the proposition for customer facing and internal communication in conjunction with the product managers and sales teams.

Sales & Marketing Plan: Define the 12-month rolling product marketing plan to drive awareness of the propositions and sales leads.

Marketing materials and sales enablement: Develop appropriate sales, marketing, and training materials to support external promotion of the products and customer proposition. Work closely with sales teams to ensure their needs are met.

Product launch and demand generation: Planning and participating in the launch of new products and services including customer targeting, PR and demand generation.

Performance Management and Reporting: Develop monthly reports to track performance against targets.

Key competencies:

Insight experience of using customer, competitor, and market intelligence

Inbound and Digital marketing: experience of developing and delivering successful, digital content marketing, value-led collateral and campaigns

Planning and Performance Management: Excellent planning and program management skills

Influencing and presentation: able to present and explain key findings to engage and influence a range of business stakeholders, customers and suppliers

Communication skills: Excellent copywriting and design skills to produce compelling sales material for both online and print media. Ability to understand complex technical concepts and translate them into simple ideas.

Sales support: understand the B2B sales process and experience of aligning insights to support go to market objectives.

What will help you stand out:

Depth/breadth of experience required to carry out the role competently and effectively

Product Marketing/Proposition development Experience of creating compelling customer facing messaging and marketing materials for complex B2B services ideally with experience of marketing E-Mobility, Renewable, IoT or IT Services

Marketing campaigns: Experience of designing and delivering integrated product marketing campaigns which demonstrate a thorough understanding of the customer and drive awareness and consideration

Marketing plan development: Sound understanding of marketing communication approaches and comprehensive knowledge of the full marketing mix

KPIs: Knowledge and understanding of the business key performance indicators

Collaboration: Experience at working in multi-function teams to deliver complex solutions and influence senior stakeholders

Sales tools, Content and Thought leadership: Experience at developing influential materials for various buyer personas across the buyer journey

Previous background in an EV charging business, clean tech or technology business

Additional Information

This role is London-based with the option to be based in another location with frequent travel to London. Frequent domestic & international travel may be required.