Senior Marketing Specialist

Responsibilities:

• Help and take the lead in creating the content for the company’s website and social media accounts on Facebook, Instagram, and LinkedIn.
• Generate, edit, and publish content in line with our marketing strategy and brand positioning.
• Brainstorm content and campaigns to promote FlairsTech's brand to clients and prospects.
• Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, digital and email campaigns, event planning, social selling, etc.)
• Experience with lead generation through multiple channels such as emails, social media, LinkedIn, advertising, and SEM.
• Proven track record of driving key traffic to the website through advertising, newsletters, targeted campaigns, and emails.
• Work with content writers, graphics designers, business development reps, and other stakeholders in creating lead generation campaigns across multiple formats and channels for the North American and European markets.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Liaise with external vendors to execute promotional events, materials, and campaigns
• Periodically work with different SEO tools to ensure that we optimize our website and landing pages for the right keywords.
• Collaborate with the team in brainstorming new and creative ways to reach and engage with our customers, prospects, and candidates.
• Lead creative discussions on digital and email campaigns to determine the best approach for the specific marketing initiatives.
• Analyze and periodically report on the performance and efficiency of campaigns and marketing efforts.
• Experiment with different ways of generating traffic to our website as well as increasing our inbound and outbound leads.