Area Sales Manager

Job Title: Area Sales Manager Mombasa

Industry: FMCG

Location: Mombasa

Salary: 60K

Job Summary

The Area Sales Manager must identify, build and maintain a strong relationship with Key Accounts in the region allocated. He / She will manage the sales force within the defined regional territory. He/ she is responsible for overseeing sales operations, meeting targets and managing the sales team by offering support to the team.

Responsibilities

• Listing the full range of company s products with the Key accounts as per communicated targets.
• Retain and nurture existing customers, ensuring repeat sales, volume growth, increased rate of sale and customer satisfaction.
• Open quality new customer accounts, promoting distribution through approved route to market partners for both Modern and general trade.
• Managing, training and motivating existing sales team to drive revenue growth.
• Develop and manage efficient distribution networks for sales.
• Develop efficient and creative sales and marketing strategies for the assigned territory and target setting for the sales team.
• Collecting customer and market feedback and reporting the same to the organization.
• Monitoring sales team performance, analysing sales data, periodical forecasting and reporting to Regional Sales Manager.

Qualifications

• Degree in Marketing or business-related course
• 3-5 years of sales experience in the FMCG industry, With emphasis in General Trade
• Must be a resident of Mombasa
• Confident, presentable and aggressive, with ability to follow-through on join business plans
• In-depth understanding of company key accounts and their position in the industry
• Ability to handle and overcome objections from customers while negotiating terms of trade.
• Planning and presenting reports on key account progress, goals, and quarterly initiatives to share with team members.