Search Engine Optimization
- Develop optimization strategies that increase the companys search engine results rankings
- Research SEO keywords to use throughout the companys website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the marketing department to manage SEO strategy
- Update content and website links for maximum optimization and search engine rankings
Search Engine Marketing
- Design and develop online marketing campaigns to maximize search engine returns and website traffic
- Implement PPC advertising campaigns and SEO best practices
- Monitor SEM analytics such as redirects, click rates, and customer acquisition rates
- Manage and adjust PPC budgets to ensure maximum ROI for paid adverts
- Coordinate with the designers and writers to ensure that all content is aligned with SEO best practices
- Generate performance reports and analytics for presentation and review
- Keep up to date with the latest advancements in search trends, PPC strategies, and SEO best practices
At least 2 years of relevant work experience Excellent communication skills, both in written and verbal English Proficiency with analytics and PPC platforms such as Google Analytics, Google AdWords, and Facebook Business Manager Understanding of search engine algorithms and ranking methods Knowledge in Google ads optimization Strong understanding of SEO and SEM techniques and best practices Ability to complete competitive analysis of other companies within the industry