Senior Digital Marketing Analyst (d/f/m)

Why Scout24?
Scout24 is home of ImmoScout24, Germany s #1 for real estate. With ImmoScout24 we have been revolutionizing the real estate market in Germany and Austria for more than 20 years. Our goal is to build a digital ecosystem that brings homeowners, seekers, and agents together. Finding the right home and property is one of the most important decisions in life. So is your career! #WorkingatScout24 means being part of a diverse and inclusive team of 850 colleagues and 53 nationalities. We embrace difference and celebrate individuality. By encouraging open mindedness and authenticity we enable a true learning culture and prepare the ground for personal development. Mistakes are a chance to grow and to innovate. Together we act proactively, strive for improvement, and take responsibility. We talk about success and challenge while treating each other with respect because we are #oneteam.

If this sounds interesting to you, we would love to see you joining us! Even if you may not tick all the boxes of the job requirements, we are happy to hear about the value you can add to the team. Grow with us!. Welcome home!

Aside from our people and company culture we are offering awesome benefits that make Scout24 a great place to work!

• Compensation: A competitive salary package and a bonus on top.
• Flexibility: Decide for yourself where you work most effectively. We offer you a hybrid working model, autonomous working time management and 30 days of vacation annually.
• Work from abroad: Our remote working policy includes the possibility to work up to 3 months in any country of the EU and up to 1 months outside of the EU if it gets along with the business and team needs.
• Relocation: Our relocation agency supports you with your visa process and an attractive relocation package.
• Use our products: As an employee you can take advantage of our plus membership for tenants on ImmoScout24 to find a new place to live.
• Development: Dedicated learning time per month, online courses on our ScoutAcademy, regular book challenges, structured feedback, Lunch & Learn -Events and individual career paths to push your career to the next level.
• Have kids? We'll support you with a professional family service, which helps you to find a childcare center or offers emergency childcare.
• Furry feel good manager: Bring your dog to work (according to rules, of course).
• Mobility: We subsidize public transport or Job Bikes.
• Commitment to D&I and Sustainability: Our team counts 53 nationalities, we engage in social activities and support charitable organizations through the year and our theme weeks around diversity, mental wellbeing and other social topics give us time and space to develop further in terms of D&I and sustainability.
• Most innovative office: Our office is in the heart of Berlin right at the central station. 2021 it was awarded for the most innovative office concept. We have an own gym with regular courses, napping room, rooftop terrace, organic coffee, snackbar, 100% green electricity and a massage therapist that comes in once a week.
• We are a tech company: We work with the latest technical tools and hardware.

The Marketing Analytics Team is embedded in the data science & analytics department of ImmoScout24 and reports directly to the head of data science.

In this role, as Senior Analyst, you are responsible for the strategic guidance for the daily business operations. We give you the scope and trust to make the best decisions that drive us forward. We will include you in decisions that affect the expansion of the team and we will encourage you to continue your development with us.

How your role will look like:

• You work closely with the online marketing team and support them with data-driven analyses to evaluate paid channel performance and return on advertising spend
• You drive analytical projects to increase marketing effectiveness and efficiency
• You support in forecasts and strategic budget planning
• You engineer thoughtful, reliable and easy-to-use dashboards with our BI tool Micro Strategy
• You engage in data preparation tasks (importing / processing / cleaning) with SQL and Python code
• You support the implementation and debugging of tracking technology

What you need to succeed:

• You have deep practical experience in digital marketing & online analytics and a strong business sense
• You have excellent problem-solving skills and you are capable of understanding the bigger picture while simultaneously being ready to dive deep into the details if required
• You are at home in the world of marketing metrics and measurement frameworks (ROI, CLV)
• You are hands on - fluency in analyzing data (BI tool, SQL, Python) and web technology (e.g. Tracking mechanisms, Javascript) would be an advantage
• You have good knowledge of current attribution modeling concepts and applications in cross-functional projects
• You have very good language skills in English and optionally also in German
• If you have experience in MMM (Marketing Mix Modeling) this would be a plus