Marketing Operations Manager

TripActions is looking for a Marketing Operations Manager to join the Marketing Operations team. Marketing technology and systems are a critical component of modern marketing teams, and were looking for someone who is systems and process oriented, and is eager to learn and grow. Youll collaborate closely with the marketing team to build out and execute campaigns while also identifying optimization opportunities and providing transparency into campaign results. You should enjoy working in systems, collaborating with peers, and be highly organized and results-oriented.

What Youll Do:


Build and execute marketing campaigns from start to finish including email creation, segmentation, A/B testing, deployments, and analysis

Create campaigns in Marketo and Salesforce, ensuring proper configuration and standardized naming conventions

Standardize and upload lists into Marketo, ensuring they map correctly and route properly in Salesforce

Manage our marketing campaign calendar to ensure all campaigns are executed on-time

Assist with the tracking and measuring of all marketing investments in both paid and organic channels

Own QA and deployment of emails, ensuring all tracked links are correctly formatted

Assist with the oversight of all marketing automation programs -- including lead scoring models, nurture flows and rules, and best practices

Ensure Marketo best practices and protocols are followed by all stakeholders

Troubleshoot and QA campaigns, workflows, data issues, A/B tests, integration issues, and other key marketing ops functions

Monitor and maintain data quality of our marketing database through data enrichment, hygiene, and persona segmentation

Share results & insights with cross-functional stakeholders


What Were Looking For:


4+ years of professional experience in a Marketing role

Prior experience in marketing operations (Marketo/Eloqua, Salesforce) - Marketo certification a plus

Passion for data and analytics, fluent in Excel / Google Sheets

Excellent organizational, project management, and communication skills

Strong attention to detail and ability to multi-task

Rapidly adapt and respond to changing requests/priorities

Can anticipate problems and act proactively

Thrive in a fast-paced, team oriented environment

Proven success collaborating with cross-team stakeholders